Management Lessons From Liberal Arts - SPJIMR Mumbai
“But out of limitations, comes creativity" - Debbie Allen
SPJIMR Mumbai
Studying Lyrics Management Within The Goa Institute Of Management’s MBA Classroom
If you have underestimated the power of Music influencing the purchasing behaviors of customers- well, you are overlooking a serious ingredient in Marketing. Appropriate tempo, right volume and correct genre have changed games for a number of retail outlets since 50s. For instance, fast tracks are flops in departmental stores. Why? They make people move at higher pace. Slow music tracks don't do well in smaller cafeterias or snack joints. People tend to get too comfortable. To understand the Psychology of Music is serious business and at Goa Institute of Management, Dr. Divya Singhal takes a super interesting elective with the name of Lyrics Management.
GIM Student PR Cell Goa
Marketing Lessons From The Education Sector - Konversations Unplugged #9
Follow your passion? But passion = money? Not always right? Yet we live in a time where we have the means to follow our passion while doing our jobs or other things too!
InsideIIM Career Services
Things To Decide To Build Up A ‘CV’ During Undergrad Days
Most people every year close to the admission season always ask me what they can do to better build their profiles, be more employable or to even increase their chances of getting into a better B-School. It would be wrong to say that I have it all figured, however, now that I have reached the end of my B-school life and am seeking out a final offer for myself, I’d like to share some of the things I did and some that I could have done to build my CV even more.
Divyanshi Bhansali
Marketing Lessons From The Education Sector - Konversations Unplugged #8
Netflix or School/ College/ Work?
InsideIIM Career Services
What Made Ola Enter The Ever Competitive Online Food Delivery Industry?
On 19th December 2017 a news story popped out, Ola acquired Foodpanda – India Division for a stock deal and was going to invest $200 Million into that business. Most of the people didn’t understand that move and why Ola would want to enter a completely different business from what they have been successful in i.e Cabs and Transport. Ola bought TaxiForSure for $200 million a year back but that made sense as it would come under the market expansion as per the Ansoff matrix and reduce one of its competitors and increase its fleet of vehicles but what are they looking for in food delivery industry which comes under diversification (new market and product). This is a little risky move. People can understand this move if they are closely following the moves and strategies of Ola. Now let’s analyze in detail why Ola made this move. Let’s start with analysis and growth of the 2 companies, Ola and Foodpanda in India.
DoMS, IIT Roorkee
A Baniya’s Take On Demonetisation
It has been about 13 months since the government announced the much criticised demonetisation policy on 8th of November 2016. Much has been debated and written about it since then. While the opposition and the intellegisia of the country has been hounding the government day and night about its failure, the government still calls itself the champion of anti-corruption crusade based on the slew of economic reforms that they have bought in including demonetisation.
ANKUSH ARYA
4 Reasons Why The Himalayan Outbound Programme (HOP) At IIM Indore Is Relevant To Its Curriculum
The Himalayan Outbound Programme is a “4 credit course” offered in the 5th Trimester, but I would prefer to call it an educational excursion. So, we pack our backpacks and go trekking for a week in the Himalayas. How many of us would actually go backpacking in the Himalayas after we enter the “corporate world”?! Often, many claim that HOP is just an additional attribute that would attract one towards joining Planet-I. But I beg to differ and here is why…
Swathika Selvam
Management Lessons From Liberal Arts - SPJIMR Mumbai
“But out of limitations, comes creativity" - Debbie Allen
SPJIMR Mumbai
Studying Lyrics Management Within The Goa Institute Of Management’s MBA Classroom
If you have underestimated the power of Music influencing the purchasing behaviors of customers- well, you are overlooking a serious ingredient in Marketing. Appropriate tempo, right volume and correct genre have changed games for a number of retail outlets since 50s. For instance, fast tracks are flops in departmental stores. Why? They make people move at higher pace. Slow music tracks don't do well in smaller cafeterias or snack joints. People tend to get too comfortable. To understand the Psychology of Music is serious business and at Goa Institute of Management, Dr. Divya Singhal takes a super interesting elective with the name of Lyrics Management.
GIM Student PR Cell Goa
Marketing Lessons From The Education Sector - Konversations Unplugged #9
Follow your passion? But passion = money? Not always right? Yet we live in a time where we have the means to follow our passion while doing our jobs or other things too!
InsideIIM Career Services
Things To Decide To Build Up A ‘CV’ During Undergrad Days
Most people every year close to the admission season always ask me what they can do to better build their profiles, be more employable or to even increase their chances of getting into a better B-School. It would be wrong to say that I have it all figured, however, now that I have reached the end of my B-school life and am seeking out a final offer for myself, I’d like to share some of the things I did and some that I could have done to build my CV even more.
Divyanshi Bhansali
Marketing Lessons From The Education Sector - Konversations Unplugged #8
Netflix or School/ College/ Work?
InsideIIM Career Services
What Made Ola Enter The Ever Competitive Online Food Delivery Industry?
On 19th December 2017 a news story popped out, Ola acquired Foodpanda – India Division for a stock deal and was going to invest $200 Million into that business. Most of the people didn’t understand that move and why Ola would want to enter a completely different business from what they have been successful in i.e Cabs and Transport. Ola bought TaxiForSure for $200 million a year back but that made sense as it would come under the market expansion as per the Ansoff matrix and reduce one of its competitors and increase its fleet of vehicles but what are they looking for in food delivery industry which comes under diversification (new market and product). This is a little risky move. People can understand this move if they are closely following the moves and strategies of Ola. Now let’s analyze in detail why Ola made this move. Let’s start with analysis and growth of the 2 companies, Ola and Foodpanda in India.
DoMS, IIT Roorkee
A Baniya’s Take On Demonetisation
It has been about 13 months since the government announced the much criticised demonetisation policy on 8th of November 2016. Much has been debated and written about it since then. While the opposition and the intellegisia of the country has been hounding the government day and night about its failure, the government still calls itself the champion of anti-corruption crusade based on the slew of economic reforms that they have bought in including demonetisation.
ANKUSH ARYA
4 Reasons Why The Himalayan Outbound Programme (HOP) At IIM Indore Is Relevant To Its Curriculum
The Himalayan Outbound Programme is a “4 credit course” offered in the 5th Trimester, but I would prefer to call it an educational excursion. So, we pack our backpacks and go trekking for a week in the Himalayas. How many of us would actually go backpacking in the Himalayas after we enter the “corporate world”?! Often, many claim that HOP is just an additional attribute that would attract one towards joining Planet-I. But I beg to differ and here is why…
Swathika Selvam