InsideIIM

Academics

1,698 articles
Page 60 of 213
What Made Ola Enter The Ever Competitive Online Food Delivery Industry?

What Made Ola Enter The Ever Competitive Online Food Delivery Industry?

On 19th December 2017 a news story popped out, Ola acquired Foodpanda – India Division for a stock deal and was going to invest $200 Million into that business. Most of the people didn’t understand that move and why Ola would want to enter a completely different business from what they have been successful in i.e Cabs and Transport. Ola bought TaxiForSure for $200 million a year back but that made sense as it would come under the market expansion as per the Ansoff matrix and reduce one of its competitors and increase its fleet of vehicles but what are they looking for in food delivery industry which comes under diversification (new market and product). This is a little risky move. People can understand this move if they are closely following the moves and strategies of Ola. Now let’s analyze in detail why Ola made this move. Let’s start with analysis and growth of the 2 companies, Ola and Foodpanda in India.

DoMS, IIT Roorkee
Read More
A Baniya’s Take On Demonetisation

A Baniya’s Take On Demonetisation

It has been about 13 months since the government announced the much criticised demonetisation policy on 8th of November 2016. Much has been debated and written about it since then. While the opposition and the intellegisia of the country has been hounding the government day and night about its failure, the government still calls itself the champion of anti-corruption crusade based on the slew of economic reforms that they have bought in including demonetisation.

ANKUSH ARYA
Read More
4 Reasons Why The Himalayan Outbound Programme (HOP) At IIM Indore Is Relevant To Its Curriculum

4 Reasons Why The Himalayan Outbound Programme (HOP) At IIM Indore Is Relevant To Its Curriculum

The Himalayan Outbound Programme is a “4 credit course” offered in the 5th Trimester, but I would prefer to call it an educational excursion. So, we pack our backpacks and go trekking for a week in the Himalayas. How many of us would actually go backpacking in the Himalayas after we enter the “corporate world”?! Often, many claim that HOP is just an additional attribute that would attract one towards joining Planet-I. But I beg to differ and here is why…

Swathika Selvam
Read More
Marketing Lessons From Bollywood - Konversations Unplugged #5

Marketing Lessons From Bollywood - Konversations Unplugged #5

First, there was the Opera. Plays, and live performances preceded the invention of the camera. But the camera brought the 70 mm silver screen to the world. And there was no looking back. Next? There was the cinema. Then eventually video cassettes. And now? The internet has revolutionised the way we consume films.

InsideIIM Career Services
Read More
Big Data Analytics In Marketing

Big Data Analytics In Marketing

Data is the new currency in town and all giant corporations, as always, can’t have enough of it. Google probably knows more about many of us than we know ourselves! This huge amount of data is processed and analysed to gain insights about the customers and into the functioning of the business and finds application in almost all fields. The information about customers is of particular use to marketers.

Apoorv Gupta
Read More