Academics

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Marketing Lessons From Bollywood - Konversations Unplugged #5

Marketing Lessons From Bollywood - Konversations Unplugged #5

First, there was the Opera. Plays, and live performances preceded the invention of the camera. But the camera brought the 70 mm silver screen to the world. And there was no looking back. Next? There was the cinema. Then eventually video cassettes. And now? The internet has revolutionised the way we consume films.

InsideIIM Career Services
Big Data Analytics In Marketing

Big Data Analytics In Marketing

Data is the new currency in town and all giant corporations, as always, can’t have enough of it. Google probably knows more about many of us than we know ourselves! This huge amount of data is processed and analysed to gain insights about the customers and into the functioning of the business and finds application in almost all fields. The information about customers is of particular use to marketers.

Apoorv Gupta
Mad Men's Don Draper's Wisdom - Draper-ism

Mad Men's Don Draper's Wisdom - Draper-ism

Rarely, comes along a TV show that leaves a lasting impression in the minds of the viewers, to an extent, that viewers seem to relate and imitate the characters as well as their idiosyncrasies. TV Series that manage to pull of a cult fan base, are able to achieve that because of their mesmeric characters, gripping storylines, intricate plots and the fan favourites, ‘quotable dialogues’. The key to a lasting cult lies in delivering consistently in each episode and leaving the viewers wanting for more, *cliffhanger*. One such show that became an obsession worth having, well, at least for me, was ‘Mad Men’.

IMI New Delhi
Analysing Godfather To Learn Advanced Competitive Strategy

Analysing Godfather To Learn Advanced Competitive Strategy

Advanced Competitive Strategy is a course from the strategy domain taught by the Director of IIM Lucknow, Professor Ajit Prasad. This course while may come across as one that will be extremely complex and serious, was filled with an immense amount of fun and fervour. Strategy courses are known for being demanding and heavy, yet here is a course than entirely changed my perspective towards the subject.

Divyanshi Bhansali
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