Ever noticed the similarity between a Karan Johar and a Yash Chopra film? The grand sets, gorgeous cast, glitz, glam and gold? Destination shoots, with special effects that make you want to attend weddings and dance the nights away?
“Children are like wet cement, whatever falls on them makes leaves an impression.”
And the one exam which had kept hundreds of thousands of aspirants on their toes for the past one year or so came, shook the world for 3 hours and went away in a jiffy akin to a puff of smoke. Some of the test takers are experiencing a delirious euphoria post the exam with the confidence of getting a score equal to or higher than what they had expected. Kudos for that but one should not forget that one more storm comes close on the heels of CAT every year – the Group Discussions and Personal Interviews rounds.
Feeling sad? Watch a Raju Hirani film. Feeling daring? Check out a horror movie (Ramsay Bros.!)Feeling Nostalgic? In need of drama? Karan Johar, Sooraj Barjatya, Sanjay Leela Bhansali, Subhash Ghai... these are probably the films you'd end up watching. Want to see gritty reality? Anurag Kashyap is the answer!
On 10th October, 2017, the Development of Corporate Citizenship (DoCC) Committee of SPJIMR hosted its annual event, Heroes Speak. Heroes Speak is a platform where management students meet social heroes and discuss their journey.
Does Karan Johar stand for brand Yash Chopra on steroids? That and more in this podcast. What is a Brand? Brands and Bollywood? A fresh perspective on what our favourite filmmakers stand for in this series, in conversation with Diptakirti Chaudhuri, self-proclaimed cinephile, with a blog and 3 books under his belt. Dipto is currently Head Of Marketing- Manipal Global Education Services. Some other Brands he's worked with: Marico, HT Media, PepsiCo, HolidayIQ, Reckitt Benckiser India. Feeling sad? Watch a Raju Hirani film. Feeling daring? Check out a horror movie (Ramsay Bros.!) Feeling Nostalgic? In need of drama? Karan Johar, Sooraj Barjatya, Sanjay Leela Bhansali, Subhash Ghai... these are probably the films you'd end up watching. Want to see gritty reality? Anurag Kashyap is the answer! Why though? Why do we love Bollywood and Cricket fanatically? For a marketer, Bollywood offers many opportunities and lessons... Watch the Podcast to know more!
Designing umbrella carrying drones, women safety bands and product quality monitors in business schools? Whoa, that’s creative! But wait a minute, isn’t this supposed to be a ‘b-school?’ Isn’t ‘Creativity’ beyond the realm of b-schools?
Rising from the ashes is a characteristic of the Phoenix. The flame is its glory. Similarly, if a company can’t rise to the challenge, it burns and turns to dust like an ordinary bird. This article aims to focus on the diverse ways crisis can befall enterprises and the strength of their defences which would define their existence.
Ever noticed the similarity between a Karan Johar and a Yash Chopra film? The grand sets, gorgeous cast, glitz, glam and gold? Destination shoots, with special effects that make you want to attend weddings and dance the nights away?
“Children are like wet cement, whatever falls on them makes leaves an impression.”
And the one exam which had kept hundreds of thousands of aspirants on their toes for the past one year or so came, shook the world for 3 hours and went away in a jiffy akin to a puff of smoke. Some of the test takers are experiencing a delirious euphoria post the exam with the confidence of getting a score equal to or higher than what they had expected. Kudos for that but one should not forget that one more storm comes close on the heels of CAT every year – the Group Discussions and Personal Interviews rounds.
Feeling sad? Watch a Raju Hirani film. Feeling daring? Check out a horror movie (Ramsay Bros.!)Feeling Nostalgic? In need of drama? Karan Johar, Sooraj Barjatya, Sanjay Leela Bhansali, Subhash Ghai... these are probably the films you'd end up watching. Want to see gritty reality? Anurag Kashyap is the answer!
On 10th October, 2017, the Development of Corporate Citizenship (DoCC) Committee of SPJIMR hosted its annual event, Heroes Speak. Heroes Speak is a platform where management students meet social heroes and discuss their journey.
Does Karan Johar stand for brand Yash Chopra on steroids? That and more in this podcast. What is a Brand? Brands and Bollywood? A fresh perspective on what our favourite filmmakers stand for in this series, in conversation with Diptakirti Chaudhuri, self-proclaimed cinephile, with a blog and 3 books under his belt. Dipto is currently Head Of Marketing- Manipal Global Education Services. Some other Brands he's worked with: Marico, HT Media, PepsiCo, HolidayIQ, Reckitt Benckiser India. Feeling sad? Watch a Raju Hirani film. Feeling daring? Check out a horror movie (Ramsay Bros.!) Feeling Nostalgic? In need of drama? Karan Johar, Sooraj Barjatya, Sanjay Leela Bhansali, Subhash Ghai... these are probably the films you'd end up watching. Want to see gritty reality? Anurag Kashyap is the answer! Why though? Why do we love Bollywood and Cricket fanatically? For a marketer, Bollywood offers many opportunities and lessons... Watch the Podcast to know more!
Designing umbrella carrying drones, women safety bands and product quality monitors in business schools? Whoa, that’s creative! But wait a minute, isn’t this supposed to be a ‘b-school?’ Isn’t ‘Creativity’ beyond the realm of b-schools?
Rising from the ashes is a characteristic of the Phoenix. The flame is its glory. Similarly, if a company can’t rise to the challenge, it burns and turns to dust like an ordinary bird. This article aims to focus on the diverse ways crisis can befall enterprises and the strength of their defences which would define their existence.
