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Why Aditya Birla Group is big in my life? -An Idea can change your life

Why Aditya Birla Group is big in my life? -An Idea can change your life

Aditya Birla provides services & products in wide range of variety and have established its legacy on all domains. Their products like Peter England, Idea have been part of my life knowingly and without my knowledge I have been in the buildings which were made by their cements and using the equipment made up of carbon and copper they produce. I like to share an incident how they have helped me significantly. My previous service provider of the mobile number that I had, has shut down due to various reasons. I had linked my phone number to various services including banks and Aadhar card. I needed the mobile number to be functional in a short time, but It was not happening. The backend operations of the company has been shut down so, various service provider were suggesting to change the number but I was not willing to change because I have to implement the changes in all the services that the number was linked to and since It was my first mobile number, I had a sentimental value towards it. ‘IDEA’ came to rescue in that time because it was the only operator which was providing the facility to port my number to their network. The process was also simple which provided me a sigh of relief. Idea really changed my life in this aspect, and I am still continuing with network service of the Idea due to customer loyalty and as well as for the excellent service that they are providing.  That’s why Aditya Birla Group is big in my life.

GOWRI SHANKARAN B V
Why Aditya Birla Group is Big in My Life?

Why Aditya Birla Group is Big in My Life?

Aditya Birla Group is the third largest Indian private sector conglomerate with a revenue of approximately US $44.3 billion in year 2018. The group has interests in viscose staple fibre, metals, cement, viscose filament yarn, branded apparel, carbon black, chemicals, fertilizers, insulators, financial services, telecom, BPO and IT services.

Prasenjit Das
ABG - A BRAND OF MASSES

ABG - A BRAND OF MASSES

The most important thing in my childhood days for any occasion is a dress of my own liking. The small satisfaction which we receive after buying that dress is inexplicable. The day I still remember in my life is when we had to move to city from a town as part of transfer in my father’s profession. There was a kind of worry for me whether I would be able to get a good dress. In towns we don’t have much of branded items back then, but have a good lot of varieties, where as in cities as per the perception there was a perception of quality and high range products. But ABG completely changed the perception, providing a wide variety of quality products reachable to every individual making them not to worry about their financial status to buy a cloth of premium quality. The first thing that comes to my mind when I think of ABG is Idea. I have to admit that my family is using it from more than 10 years. The day when I wished to buy my parents a gift with my first salary, I have been directly to a Van Heusen store for selecting a dress to my father and Pantaloons store to purchase a cloth for my mother. The premium quality merchandise by major brands like Louis Philippe, Forever 21 and Allen Solly made an easier path into our life as a gift, self purchase. Today we are so much associated with these brands that recently I have bought a Louis Philippe Wallet to my brother. Providing an employment for more than 1,20,000 it is an integral part of country's growth. It also helped India to be competent with developed countries in the sort of lifestyle people lead by bringing global brands to domestic market. 

Suravajjula Venkata Sai Abhiram
A Few Down, A Few More To Go - ABGL Woo by Kritish C. Lokhande, IIM Bodh Gaya

A Few Down, A Few More To Go - ABGL Woo by Kritish C. Lokhande, IIM Bodh Gaya

                                                                                                  ABG and Me

KRITISH C LOKHANDE
Part A: Why Aditya Birla Group is a big part of my life?

Part A: Why Aditya Birla Group is a big part of my life?

I would say Aditya Birla Group as ubiquitous as a corporate conglomerate can hope to be. From cement to clothes they are present in almost every consumer segment one can imagine. They have impacted the lives of many Indians including me.

Akash Chaudhari
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