ABG
Why Aditya Birla Group is big in my life?Aditya Birla Group is a company that has many things rolled into one. A Fortune 500 company with an enviable net worth of US $44.3 billion, a brand that has collected numerous accolades over the past 15 years and a humongous conglomerate that caters to the needs of every person or entity out there, be it in the manufacture of Infrastructural Capital goods, Fashion, Telecommunications or Financial services. ABG has etched a name for itself in the Hall of fame of Indian corporates. Its offerings are known for their classiness and reliability.
Carla Martins
Curiosity makes you do things you didn't do before!, XIMB
Why Aditya Birla Group is big in my life?
Amit Kaushik
Building a Legacy through the ABG way
The Aditya Birla Group is a conglomerate which resides among the hearts of millions due to its reach and availability in the consumer segment. The Group has a very high variability in the products it offerings. From building the house of dreams for people to providing latest fashion, the Group is omnipresent. To me this presence means that the Group is not there just to make profits but to create an impact in the lives of the people. If we take an example of Ambuja Cement, people do not choose this cement just because they saw this advertisement on their television sets, they choose this cement because they have the trust in the Group for providing them with the strength needed to build a house. They believe in long-term and sustainable growth by both organic as well as inorganic growth. From Independence, the group started with one single business in mind but as they had a vision of diversity in their business, the expansion from independence till today is on a global scale which can only come when the Group has a strong organizational structure along with strict adherence and commitment towards the values of the organization. In the era where monopoly has vanished, this Group is an abode of brands which are interlinked to one another through the corporate strategy that they have but are very different in their business strategies which allows them to have a competitive edge over other competitors For example, Hindalco and Van Heusen. They cater to very different customer segments from being the leading producer of copper to providing niche range of formal clothing. But the commitment to cater the customer with utmost quality and commitment remains common to all the brands which makes it a successful and a sustainable leader in the market. As a child, I have always been mesmerized by the availability of this group as brands. It is available in the hearts of farmers to the high profile customers of niche brands like Van Heusen and the way it manages its branding between these brands is commendable.
Nitisha Agrawal
Summary of summers.
It was back in 2016, around June, when my parents came to Delhi. I remember because the tennis clay court season just ended, and I was still wearing my Roland Garros t-shirt. At the time, I had already been living in Delhi for over a year, but was still getting familiar with the town. It was clear sky and scorching hot in Delhi, when my family and I were out wandering in Rajiv Chowk, looking for a place to cool off and maybe get some needless shopping done. We found out there’s going to a big sale at Forever21, there. We planned a day out of it.
Sharang Maheshwari
ABG
Why Aditya Birla Group is big in my life?Aditya Birla Group is a company that has many things rolled into one. A Fortune 500 company with an enviable net worth of US $44.3 billion, a brand that has collected numerous accolades over the past 15 years and a humongous conglomerate that caters to the needs of every person or entity out there, be it in the manufacture of Infrastructural Capital goods, Fashion, Telecommunications or Financial services. ABG has etched a name for itself in the Hall of fame of Indian corporates. Its offerings are known for their classiness and reliability.
Carla Martins
Curiosity makes you do things you didn't do before!, XIMB
Why Aditya Birla Group is big in my life?
Amit Kaushik
Building a Legacy through the ABG way
The Aditya Birla Group is a conglomerate which resides among the hearts of millions due to its reach and availability in the consumer segment. The Group has a very high variability in the products it offerings. From building the house of dreams for people to providing latest fashion, the Group is omnipresent. To me this presence means that the Group is not there just to make profits but to create an impact in the lives of the people. If we take an example of Ambuja Cement, people do not choose this cement just because they saw this advertisement on their television sets, they choose this cement because they have the trust in the Group for providing them with the strength needed to build a house. They believe in long-term and sustainable growth by both organic as well as inorganic growth. From Independence, the group started with one single business in mind but as they had a vision of diversity in their business, the expansion from independence till today is on a global scale which can only come when the Group has a strong organizational structure along with strict adherence and commitment towards the values of the organization. In the era where monopoly has vanished, this Group is an abode of brands which are interlinked to one another through the corporate strategy that they have but are very different in their business strategies which allows them to have a competitive edge over other competitors For example, Hindalco and Van Heusen. They cater to very different customer segments from being the leading producer of copper to providing niche range of formal clothing. But the commitment to cater the customer with utmost quality and commitment remains common to all the brands which makes it a successful and a sustainable leader in the market. As a child, I have always been mesmerized by the availability of this group as brands. It is available in the hearts of farmers to the high profile customers of niche brands like Van Heusen and the way it manages its branding between these brands is commendable.
Nitisha Agrawal
Summary of summers.
It was back in 2016, around June, when my parents came to Delhi. I remember because the tennis clay court season just ended, and I was still wearing my Roland Garros t-shirt. At the time, I had already been living in Delhi for over a year, but was still getting familiar with the town. It was clear sky and scorching hot in Delhi, when my family and I were out wandering in Rajiv Chowk, looking for a place to cool off and maybe get some needless shopping done. We found out there’s going to a big sale at Forever21, there. We planned a day out of it.
Sharang Maheshwari