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The essence of ABG in my life(IIM Nagpur)

The essence of ABG in my life(IIM Nagpur)

“Is it possible for the home to be a person and not a place?” These lines struck me hard while reading the famous book ‘Anna and the French kiss’ by Stephanie Perkins. The Protagonist Anna Oliphant was reluctant to leave her home city Atlanta and move to Paris. The situation seemed somewhat similar to me. It was the crescendo of my career where I had to decide Kota or Kanpur. Though Kota being the hub of IIT coaching enticed me since the beginning, but now I didn’t want to leave my hometown just for the preparation which I could do here itself. It wasn’t because of the house; it was because of the home. Ah!! Even I never knew the difference between a house and an apartment until I realized I was attached to the people living there and not the concrete, the walls, and the beams it comprised. The place I lived was a Home, my home because of the bond I shared with my beloved people like the bond that Aditya Birla created between the beams, walls, concrete, and of course us. I was proud because it was built with the cement which unites people. Sage Rahim once said – “A broken knot can never be tied again."

Tapsi Mishra
Aditya Birla Group- Part and Parcel of my Life

Aditya Birla Group- Part and Parcel of my Life

Aditya Birla Group is an Indian multinational conglomerate, headquartered in Worli, Mumbai, India. It operates in 35 countries with more than 120,000 employees worldwide. Aditya Birla Group has touched the lives of many people including mine. They are in businesses of cement to textile; telecom to fashion, the group has created a mark in every sector. It has provided many job opportunities in India and as well as outside India. ABG is not only involved in making money but works towards sustainable development of the socially and economically weaker sections of society.

SHINJAN BHATTACHARYA
Aditya Birla Group - Touching Lives Since 1857_Goa Institute of Management

Aditya Birla Group - Touching Lives Since 1857_Goa Institute of Management

Aditya Birla Group (ABG) was founded in the year of India’s First War of Independence in 1857 and has grown with India since its independence. Apart from the rich history of its founders being a part of India’s struggle for independence, it has touched nearly every Indian individual ever since. I am proud to say that I am one such individual who has been touched by ABG in various important moments in my life.

Hasibuddin Ahmed
Connect2ABG_Goa Institute of Management

Connect2ABG_Goa Institute of Management

I hail from Kadapa town which is in the southern part of Andhra Pradesh and spent my entire childhood there. My first encounter to Aditya Birla Group was actually when the new supermarket chain “MORE” was newly setup in our town. And I was extremely happy as it was in proximity to my home. My father used to tell me about ABG, their works and every detailing about the brand. The brand new supermarket in town, MORE was so appealing to me and it offered variety of products at discounted rates. There was a huge crowd in the store, I still remember the gift which we got in the first purchase and it was a Dinner set. Our whole family shifted buying daily goods from the conventional store to MORE as it was a one-stop store and a unique shopping experience with quality, fresh products. The customer service and the store experience are highly satisfying and we could only look for one option from then. I am a brand freak and during my stay in Bangalore, I have done all my shopping from one outlet, PANTALOONS. I could rely on this store for my daily wear because of the quality of clothing. Later, I got to stay in my hometown for an year and we had planned for a world tour. Then, we literally covered all the shops for the western wear but I wasn’t satisfied with the collections there. I got to visit PANTALOONS finally wherein I could get my exact fit and great collection. All my collection for the tour are of PANTALOONS and I could literally feel the difference in quality from other branded clothing. It was my boyfriend’s birthday week and I’ve decided to gift him a shirt. The only brand which I could think of is PETER ENGLAND as it is budget and quality friendly. I’m currently pursuing PGDM from GIM and formal wear is a bare necessity, so I could only think of brands like ALLEN SOLLY and VAN HEUSEN because of fitting, quality. All these brands which I am emotionally connected to are subsidiaries of ADITYA BIRLA GROUP. These brands could survive in India as they are affordable and most of the population here is medium class. I am aware of the standard of living and this is why ABG is big in my life.

INDU SEGU
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