Competitions

WHY IS ADITYA BIRLA GROUP BIG IN MY LIFE?-SCMHRD

Aditya Birla Group, founded in 1857 by Ghanshyam Das Birla, is the third largest Indian private sector conglomerate. It is headquartered in Worli, Mumbai. It operates in 35 countries with more than 120,000 employees worldwide and has got almost everything to offer. It has expanded its reach to most of the sectors of the industry. ABG group has a clear vision of delivering superior value to its customers, shareholders, employees and the society as a whole. 

Van Heusen – an Ace of Spades in Aditya Birla Group’s artillery

Aditya Birla Group creating memories_Goa Institute of Management

Aditya Birla Group an Indian multinational conglomerate is working for past 162 years to make our lives better and easier. The products created by this group have been a vital part of my life. I had been using them since my childhood, never realizing that I was creating such memories which will be my “nostalgia” moment in my adult life.

Aditya Birla Group - The true market leaders, Goa Institute of Management

Part A: Why Aditya Birla Group is big in your life

ABG is big in my life

I believe ABG has contributed many good things to this nation and its people beside the 'Forever 21' in wardrobe to the 'Freshwrapp' aluminum foil in many kitchens of India. The Aditya Birla Group has been an integral part of our daily mundane. The Aditya Birla group, has touched millions of lives in India and abroad and its presence in our lives has been massive! For Instance, Mumbai's most ambitious infrastructure project, 'The Bandra-Worli sea link' which is a state of the art infrastructure. It is said that about a 0.1 Million metric tons of 'Ultratech Cement' went into the construction of that sea link project. The sea link has not only been a massive time saviour when it comes to traveling in one of the busiest cities in India but also has reduced the distance between people and helped them come closer. The ABG owned Ultratech Cement Limited is the largest manufacturer of cement in India and ranks amongst the world's leading cement makers.

ABG – MAKING OUR LIVES BETTER

The Aditya Birla Group has played an inspiring and crucial part in my life, one of the world's biggest conglomerates; the Group has contributed to modern India's economy and growth, leaving its presence in this nation in every aspect of life. When I was seven years old, I first came to learn about ABG through Ultratech Cement advertisement. I was then unaware of the Aditya Birla Group's Ultratech Cement effect. I was later fascinated by the reality that nearly all significant infrastructure projects (even Mumbai’s Bandra-Worli sea link) were using this cement. The Aditya Birla Fashion and Retail is another very significant ABG business that has a deep effect on my life. I've been doing my shopping majorly from stores of Allen Solly, Peter England, and Louis Philippe for various functions and festivals without knowing the reality that even in Fashion and Retail ABG has left a distinct mark in my life, shaping my persona to some extent and adding to it, they had broad range of offers that was enough to fascinate me. The group has also dominated the telecommunications industry, with Idea Cellular (now owned by Vodafone and ABG) being one of the leading providers of telecommunications services not only to large towns, but also to remote areas of the nation. Even during my frequent visits to my hometown, I would be astonished to discover that even in tiny towns and villages, Idea cellular towers work correctly. Aditya Birla Capital is one of ABG's big component companies. It has now become one of the best companies to invest in with its innovative strategies in banking and finance. ABG has left a profound impact in this country in every sector from Finance to Retail and from Capital to Cement Production and Distribution and has inspired millions of people including myself.

Step Up Go#ABGLP WOO ME

Part I 

ABG In My Life

From shaping telecom sector with revolutionary ‘Walk and talk’ (Idea) to becoming the second largest telecom service provider Vodafone Idea Ltd. handling over billions of conversations daily and providing seamless service to millions including me, ABG has been BIG in my life. From laying the foundation of my home to building of huge roads and highways (Ultratech), making my journey hassle free, ABG has been BIG in my life. IT is big in my life in the form of the fashion brands under its umbrella which have continuously styled my wardrobe allowing me to be ready for each occasion. When small components come together and join for a cause, BIG is created and ABG is that amalgamation of small components, making a large impact in the lives of individuals. Another aspect which makes ABG big in my life is its constant endeavor to give back to the society and actively contribute to the social and economic development of communities. Being associated with an NGO for uplifting the under privileged children myself, ABG inspires me to contribute as much as one can to the society. The scale of work that is being done in terms of hospitals, schools, providing education etc. nurtures a sense of belonging and responsibility for the society that has made a huge impact in my life making ABG BIG for me. I would be deeply honored to work in Aditya Birla Group that is shaping so many lives and taking India on the world platform.