When ABG fulfills dreams- SCMHRD
Aditya Birla Group would always bring a smile to me and my father’s face. As a kid I always used to tell my dad that I would get him a shirt one day from Peter England. It was those days when we probably couldn't spend on Peter England unless there was an offer.
Payal Shivram
The ABG- 'An empire where the sun never sets'|Sharang Deshpande,IIM Visakhapatnam
In Indian culture, We consider the sun as a Creator or supreme force behind the existence of life. Without Sun, our lives would be unsustainable. Whenever I see Aditya Birla Group logo in TV commercials, I realize that just like sunrays, ABG is also omnipresent and it is also a vital force behind millions of people.
Sharang Deshpande
It makes me dress for the DREAM I have!!!!!-Van Heusen_Goa Institute of Management
I belong to Lucknow-Capital City of Uttar Pradesh, which is known for chicken clothes.
AAKASH DEEP SINGH
“Just be YOURSELF” - Indraneel Dutt, SIBM Pune
Truth be told, there was a time that when I heard the words ‘Aditya Birla’, my mind would involuntarily jump to ‘UltraTech Cement’. I believed it was highly unlikely that a person like me would have any consumer – producer relationship with ABG, given that the conglomerate operates on producing the most basic of things; the building blocks like cement, tyres, to fulfilling metal requirements for aluminium windows or railways. Like many others, I have always found clothes befitting me at brands like Louis Philippe; I’ve seen the stag that carries the weight of Allen Solly for many years. But like many others, I was blissfully ignorant that they all came under the umbrella of Aditya Birla Group. Finally, something for the everyday man, something I could say would set me in their consumer base, for good.
Indraneel Dutt
When ABG fulfills dreams- SCMHRD
Aditya Birla Group would always bring a smile to me and my father’s face. As a kid I always used to tell my dad that I would get him a shirt one day from Peter England. It was those days when we probably couldn't spend on Peter England unless there was an offer.
Payal Shivram
The ABG- 'An empire where the sun never sets'|Sharang Deshpande,IIM Visakhapatnam
In Indian culture, We consider the sun as a Creator or supreme force behind the existence of life. Without Sun, our lives would be unsustainable. Whenever I see Aditya Birla Group logo in TV commercials, I realize that just like sunrays, ABG is also omnipresent and it is also a vital force behind millions of people.
Sharang Deshpande
It makes me dress for the DREAM I have!!!!!-Van Heusen_Goa Institute of Management
I belong to Lucknow-Capital City of Uttar Pradesh, which is known for chicken clothes.
AAKASH DEEP SINGH
“Just be YOURSELF” - Indraneel Dutt, SIBM Pune
Truth be told, there was a time that when I heard the words ‘Aditya Birla’, my mind would involuntarily jump to ‘UltraTech Cement’. I believed it was highly unlikely that a person like me would have any consumer – producer relationship with ABG, given that the conglomerate operates on producing the most basic of things; the building blocks like cement, tyres, to fulfilling metal requirements for aluminium windows or railways. Like many others, I have always found clothes befitting me at brands like Louis Philippe; I’ve seen the stag that carries the weight of Allen Solly for many years. But like many others, I was blissfully ignorant that they all came under the umbrella of Aditya Birla Group. Finally, something for the everyday man, something I could say would set me in their consumer base, for good.
Indraneel Dutt