Big is What Big Does - Ayush Bhargava, SIBM Pune
“What is Big?” Aditya Birla group has always tried to define it their way. With over 10 major subsidiaries, ranging from metals, cement to branded apparel to financial services to telecom and IT services. For ABG, big is MASSIVE but big is also microscopic. The main aim is to express the company moving from ‘Being Big’ to creating and delivering ‘Big Value’ for its consumers and people at large. I have seen Birla Cement since I was a child and it has always been a household name. When mobile phones were in the starting to gain popularity, Idea emerged as a great service provider in the telecom industry. Now with Pantaloons as one of the emerging apparel department store, ABG is providing good quality clothing at very reasonable prices. After taking admission in MBA, students were supposed to get a minimum of three pairs of formals. VanHeusen and Loise Philippe were the saviours.

