Aditya Birla having a total revenue of $44.3 billion is the 3rd largest conglomerate in India . As Aditya Birla’s logo signifies, its businesses are growing like the rising sun showing its glorious past, unmatchable legacy, ongoing success and its exciting journey to the future. Aditya Birla has set its footprints into global market as early as 1969.
Aditya Birla Group, as wider its products are spread that deeper its emotion has penetrated into my life. As Mr. Kumar Mangalam Birla has said "Well, I think the golden rule I can think of is the fact that you must follow your passion and do something that's close to your heart. And I think that that's very important, well, to be successful and to be happy." it reminds me of a time when I had sensed the feeling of being successful and happy for the first time in life. On the result day of my CBSE 10th boards examination, I was lying on my couch anticipating different scenarios related to different grades I was going to achieve. I got a call from my friend saying that results were out and I got my eyes glued to the computer screen. The page refreshed and I couldn't believe at the first glance that I had secured 10 CGPA. I got a call from my school that I was needed to be present in my school the very next day for a photographic session with the principal but I remembered that I had no decent clothes to wear. My father sensed that sadness, told me to hop on his bike, took me the store and that's when I got my first branded formal shirt and the brand was none other than PETER ENGLAND, a company acquired by ABG in the year 2000. I failed to notice when this brand became an integral part of my life. The attachment between me and the fabric feels so connected. ABG group has been making an impact in my life with one product or the other and emotion related to each and every product.
This is a short story about me (Mani Venkatesh), the infamous Aditya Birla Group and the unparalleled association between us. I come from an upper middle-class family where my father had a dream to nurture and safeguard me by providing me with all the necessary resources and a healthy environment to lead a happy life.
Back in 2007, I still remember when we got first mobile Nokia 1200 as a gift on purchase of scooter. Being a part of rural India, the biggest dilemma was search for the operator who had services in such remote locations and the only telecom operator on everyone's lips was !dea. Eventually every family member got a cellphone and became part of even bigger Idea family. This was the first time ABG engraved in our hearts with its satisfied services. In 2012, after getting admission to Engineering College in Pune, a regular 14 hour train journey from hometown every three to four months added a chapter of exciting travel memories to my life. Unaware of the fact during those days, Birla Copper, one of largest contributors of copper literally keeping the Indian railways on track, not only touched my life but also is a part of almost 2.5 crore daily journeys. Pune, being a metro city introduced me numerous brands in various shopping malls across the city. When a word ‘brand’ is used there is always a question of affordability, during my first visit to a shopping center, I never expected to purchase anything. But to my surprise, I bought two shirts from different brands, one from PEOPLE and other being PETER ENGLAND and the only reason for those to be part of inventory was its equilibrium of quality and affordability. Obliviously once again ABG became part of my life and served as best choice for me. I am sure it must have been serving us at various instances which we are unaware of, so kudos to ABG for being ubiquitous.
ABG has been a huge part of my life through those small instances of life, that one usually tends to ignore. It is so magnanimous in its name that it not only influences a person’s life by its products but also by its brand image. The name itself is enough to get you nostalgic.
Aditya Birla Group has become a global powerhouse in a wide range of sectors like metals, textiles, carbon black, telecom, retail etc. with its extraordinary force of 1,20,000 employees belonging to 42 countries, it is impossible to not touch hearts of millions of people in the world. Aditya Birla Group has contributed to countless lives and here’s my story.
Aditya Birla having a total revenue of $44.3 billion is the 3rd largest conglomerate in India . As Aditya Birla’s logo signifies, its businesses are growing like the rising sun showing its glorious past, unmatchable legacy, ongoing success and its exciting journey to the future. Aditya Birla has set its footprints into global market as early as 1969.
Aditya Birla Group, as wider its products are spread that deeper its emotion has penetrated into my life. As Mr. Kumar Mangalam Birla has said "Well, I think the golden rule I can think of is the fact that you must follow your passion and do something that's close to your heart. And I think that that's very important, well, to be successful and to be happy." it reminds me of a time when I had sensed the feeling of being successful and happy for the first time in life. On the result day of my CBSE 10th boards examination, I was lying on my couch anticipating different scenarios related to different grades I was going to achieve. I got a call from my friend saying that results were out and I got my eyes glued to the computer screen. The page refreshed and I couldn't believe at the first glance that I had secured 10 CGPA. I got a call from my school that I was needed to be present in my school the very next day for a photographic session with the principal but I remembered that I had no decent clothes to wear. My father sensed that sadness, told me to hop on his bike, took me the store and that's when I got my first branded formal shirt and the brand was none other than PETER ENGLAND, a company acquired by ABG in the year 2000. I failed to notice when this brand became an integral part of my life. The attachment between me and the fabric feels so connected. ABG group has been making an impact in my life with one product or the other and emotion related to each and every product.
This is a short story about me (Mani Venkatesh), the infamous Aditya Birla Group and the unparalleled association between us. I come from an upper middle-class family where my father had a dream to nurture and safeguard me by providing me with all the necessary resources and a healthy environment to lead a happy life.
Back in 2007, I still remember when we got first mobile Nokia 1200 as a gift on purchase of scooter. Being a part of rural India, the biggest dilemma was search for the operator who had services in such remote locations and the only telecom operator on everyone's lips was !dea. Eventually every family member got a cellphone and became part of even bigger Idea family. This was the first time ABG engraved in our hearts with its satisfied services. In 2012, after getting admission to Engineering College in Pune, a regular 14 hour train journey from hometown every three to four months added a chapter of exciting travel memories to my life. Unaware of the fact during those days, Birla Copper, one of largest contributors of copper literally keeping the Indian railways on track, not only touched my life but also is a part of almost 2.5 crore daily journeys. Pune, being a metro city introduced me numerous brands in various shopping malls across the city. When a word ‘brand’ is used there is always a question of affordability, during my first visit to a shopping center, I never expected to purchase anything. But to my surprise, I bought two shirts from different brands, one from PEOPLE and other being PETER ENGLAND and the only reason for those to be part of inventory was its equilibrium of quality and affordability. Obliviously once again ABG became part of my life and served as best choice for me. I am sure it must have been serving us at various instances which we are unaware of, so kudos to ABG for being ubiquitous.
ABG has been a huge part of my life through those small instances of life, that one usually tends to ignore. It is so magnanimous in its name that it not only influences a person’s life by its products but also by its brand image. The name itself is enough to get you nostalgic.
Aditya Birla Group has become a global powerhouse in a wide range of sectors like metals, textiles, carbon black, telecom, retail etc. with its extraordinary force of 1,20,000 employees belonging to 42 countries, it is impossible to not touch hearts of millions of people in the world. Aditya Birla Group has contributed to countless lives and here’s my story.
