SDA Bocconi Asia Center- Aditya Birla group in every Indians heart.
The first thing that comes to my mind when I think about Aditya Birla group is their telecom brand Idea. Being an NRI, I always had a problem finding the best network whenever I come for my vacation in Kerala. My problem was solved when I bought my idea sim and started to use their 3G network. Idea network had deep impact on the Indian market with their interesting advertisement like “walk and talk” campaign and their very catchy song. Aditya Birla group has helped me look good for all kind of events whether it be a date to weddings with their fashion store Planet fashion and all the international brand they have under them. With the help of ultra tech cement many Indians have their dreams houses standing up and strong. Even the ink in our printer’s available due to ABG. This is just my life experiences that I have with ABG, I know for a fact I ca n hear 100s of stories from all Indians about ABG has helped them out with their products and services and also how ABG changed their life.
Erik Sajan
Transforming India, Transforming Lives - Ramana Mehta, XIMB
Businesses traditionally were the sustainable models optimizing the profits. On the contrary, Aditya Birla Group redefined the commercial space with a vision that is, the betterment of the society. Providing bricks and mortar not only to the citizens now but also, to the roots of our nation. AB Group has penetrated each stratum of our society so deeply that it has become a part of our identity.
Ramana Mehta
Aditya Birla Group- Why is it Big in my life?
Aditya Birla Group is one of India's largest conglomerates and is also the most international of the country's major corporations. For a large part of my life, I didn’t know how big Aditya Birla Group was. “Chalo India Banaye” advertisement of Ultra Tech cement is reminiscent of the Indian Cricket Team Match and my childhood days. Visiting Pantaloons showroom with my parents is a fond and vivid childhood memory. Peter England was the first branded shirt I had worn when I was in high school and was my most loved desire for a long time. Brands like VanHeusen, Allen Solly, PeterEngland had completed transformed the way, i started dressing after college.
ADITYA KUMAR
Aditya Birla Group has created an emotional connect with its customers- Arushi Bansal, Goa Institute Of Management
I still remember the day, I received my first salary of, Rs.20,000. In the perspiring heat of Delhi, I managed to reach the gates of the colossal Pacific Mall, Subash Nagar. Although, I knew the mall was extravagant, still I decided to walk through those auto sliding doors of the mall. I had never purchased a men’s shirt before and this was the time when I wanted to surprise my father.
Arushi Bansal
Aditya Birla Group in my life, IIM Raipur
Whether it may be the brand or its value of making an impact, the Aditya Birla group has somehow made its way into my daily life.
MOPURI PRANEETH REDDY
SDA Bocconi Asia Center- Aditya Birla group in every Indians heart.
The first thing that comes to my mind when I think about Aditya Birla group is their telecom brand Idea. Being an NRI, I always had a problem finding the best network whenever I come for my vacation in Kerala. My problem was solved when I bought my idea sim and started to use their 3G network. Idea network had deep impact on the Indian market with their interesting advertisement like “walk and talk” campaign and their very catchy song. Aditya Birla group has helped me look good for all kind of events whether it be a date to weddings with their fashion store Planet fashion and all the international brand they have under them. With the help of ultra tech cement many Indians have their dreams houses standing up and strong. Even the ink in our printer’s available due to ABG. This is just my life experiences that I have with ABG, I know for a fact I ca n hear 100s of stories from all Indians about ABG has helped them out with their products and services and also how ABG changed their life.
Erik Sajan
Transforming India, Transforming Lives - Ramana Mehta, XIMB
Businesses traditionally were the sustainable models optimizing the profits. On the contrary, Aditya Birla Group redefined the commercial space with a vision that is, the betterment of the society. Providing bricks and mortar not only to the citizens now but also, to the roots of our nation. AB Group has penetrated each stratum of our society so deeply that it has become a part of our identity.
Ramana Mehta
Aditya Birla Group- Why is it Big in my life?
Aditya Birla Group is one of India's largest conglomerates and is also the most international of the country's major corporations. For a large part of my life, I didn’t know how big Aditya Birla Group was. “Chalo India Banaye” advertisement of Ultra Tech cement is reminiscent of the Indian Cricket Team Match and my childhood days. Visiting Pantaloons showroom with my parents is a fond and vivid childhood memory. Peter England was the first branded shirt I had worn when I was in high school and was my most loved desire for a long time. Brands like VanHeusen, Allen Solly, PeterEngland had completed transformed the way, i started dressing after college.
ADITYA KUMAR
Aditya Birla Group has created an emotional connect with its customers- Arushi Bansal, Goa Institute Of Management
I still remember the day, I received my first salary of, Rs.20,000. In the perspiring heat of Delhi, I managed to reach the gates of the colossal Pacific Mall, Subash Nagar. Although, I knew the mall was extravagant, still I decided to walk through those auto sliding doors of the mall. I had never purchased a men’s shirt before and this was the time when I wanted to surprise my father.
Arushi Bansal
Aditya Birla Group in my life, IIM Raipur
Whether it may be the brand or its value of making an impact, the Aditya Birla group has somehow made its way into my daily life.
MOPURI PRANEETH REDDY