Competitions

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"Why Aditya Birla Group is big in my life"_Goa Institute of Management

"Why Aditya Birla Group is big in my life"_Goa Institute of Management

Brand loyalty and Brand connect are two of many concepts taught to marketing students in MBA colleges. Just as I thought of writing an article on this platform about Aditya Birla's influence on me and society as a whole, these two words reverberated in my ears. I cannot actually gauge the influence of ABG on my life but can certainly share the unconscious connect i always had with the group's products.

Shubham Tyagi
Competitions | InsideIIM