When I think of the Aditya Birla Group one thing that comes to my mind is the trust I and my family have in it, a Group with Brands that have become a part of our daily lives, that we feel weird deviating to other brands.
"Hardwork can beat talent if talent isn't working hard enough" This quote is the most apt to describe my life journey which has taken me on a roller coaster ride and showed me both highs and lows. So, here I was, a kid with potential but with a laidback attitude and the being just decent enough used to be my life's mantra whereas I had been told again and again by my parents and teachers that I could be more than decent and excel at both academics and sports at the same time but the foolishness of childhood made me prioritize sports over academics at some times and even though I scored good marks, I knew deep in my heart that this isn't the best I can be and there is still improvement to be done and more hours to be put in whatever goals I set for myself. And with this feeling and belief, I started preparing for CAT 2017 and scored 90.08 percentile due to average performance in Quants and below average performance in Data Interpretation and Logical Reasoning section but was it enough for me? No. I knew I could better my performance. So I started preparing for CAT 2018, and thus began my journey towards discipline and hardwork. I knew I had to develop a habit of reading to ace my Verbal Ability section and thus every morning, I forced myself to read Economic Times newspaper for 2 hours continuously even though at times I didn't want to but I knew that this is a journey that can only be completed through sheer hard work and discipline. I forced myself to sacrifice other things that I liked doing like playing cricket and watching movies and made CAT my sole aim for 1 year. So after a year of hardwork D-Day arrived and I scored 95.44 percentile overall in CAT 2018. Was I satisfied? No, because you should always hope for more but I was content in my heart that I had given my everything towards preparation and whatever mistakes I made on the test day were the only mistakes I made during the whole preparation. So that was my journey towards changing my attitude towards life and being more proactive in achieving my goals in life.
ABG feels like a part of my life in many ways as I have been using many of their brands since my childhood, such as Idea Cellular, Pantaloons, Allen Solly, Van Heusen, and more.
Imagine an ordinary guy. He wakes up in the morning as the sunlight makes its way through the gaps between the drapes and falls on his face. He opens his eyes to see the lush bright colours of his recently painted room. The way the smooth wall reflects the light brings a smile on his face as he wakes. Wearing his favourite Peter England shirt, he gets ready for his college and has breakfast with his family. He sees his father looking for ways to invest money; he probably helps him with some of the knowledge he gained via the internet. While driving to his college, he glances at a construction site and the happy thought that a family will make this their beloved home one day grips his mind. During the lunch break, he enjoys his mother’s aloo paratha carefully wrapped in an aluminium foil to retain their freshness. He brings a separate tiffin for his hostel friends who miss home cooked food. After the classes dismiss, he shops with his friends at Pantaloons looking at the new sports apparels launched by Van Heusen. Suddenly at night, he receives a call from his old friend with whom he has been out of touch for years. They talk for a long time and cherish their old childhood memories. And he goes to bed with a happy nostalgic feeling. This guy is me. And probably, this guy is you as well. And behind all this, is Aditya Birla Group working in the background taking care of all our needs.
From the walls of my room, to apparels in my wardrobe, to network connection in my mobile phone, to the foil paper in my tiffin and to one full service digital bank, Aditya Birla Group is a big part of my day. And for that matter, it reaches out to around 7.5 million people like me annually. For instance, 1 lac metric tonne of Ultra tech cement was used in Mumbai’s Bandra-Worli sealink, Grasim industries being the fourth largest producer of insulators, Birla Copper owning large share of copper requirement of Indian railways are to name a few examples.
Having an active presence in 14 varied industry sectors, it is nearly impossible for a person to have never used Aditya Birla Group’s services and products. From agri-business to the chemical industry, from financial services to textiles, the company has strong footprints everywhere. Aditya Birla Group is a Fortune 500 company having operations in 34 countries, an employee base of 120,000+ and revenue of US $44.3 billion.
When I think of the Aditya Birla Group one thing that comes to my mind is the trust I and my family have in it, a Group with Brands that have become a part of our daily lives, that we feel weird deviating to other brands.
"Hardwork can beat talent if talent isn't working hard enough" This quote is the most apt to describe my life journey which has taken me on a roller coaster ride and showed me both highs and lows. So, here I was, a kid with potential but with a laidback attitude and the being just decent enough used to be my life's mantra whereas I had been told again and again by my parents and teachers that I could be more than decent and excel at both academics and sports at the same time but the foolishness of childhood made me prioritize sports over academics at some times and even though I scored good marks, I knew deep in my heart that this isn't the best I can be and there is still improvement to be done and more hours to be put in whatever goals I set for myself. And with this feeling and belief, I started preparing for CAT 2017 and scored 90.08 percentile due to average performance in Quants and below average performance in Data Interpretation and Logical Reasoning section but was it enough for me? No. I knew I could better my performance. So I started preparing for CAT 2018, and thus began my journey towards discipline and hardwork. I knew I had to develop a habit of reading to ace my Verbal Ability section and thus every morning, I forced myself to read Economic Times newspaper for 2 hours continuously even though at times I didn't want to but I knew that this is a journey that can only be completed through sheer hard work and discipline. I forced myself to sacrifice other things that I liked doing like playing cricket and watching movies and made CAT my sole aim for 1 year. So after a year of hardwork D-Day arrived and I scored 95.44 percentile overall in CAT 2018. Was I satisfied? No, because you should always hope for more but I was content in my heart that I had given my everything towards preparation and whatever mistakes I made on the test day were the only mistakes I made during the whole preparation. So that was my journey towards changing my attitude towards life and being more proactive in achieving my goals in life.
ABG feels like a part of my life in many ways as I have been using many of their brands since my childhood, such as Idea Cellular, Pantaloons, Allen Solly, Van Heusen, and more.
Imagine an ordinary guy. He wakes up in the morning as the sunlight makes its way through the gaps between the drapes and falls on his face. He opens his eyes to see the lush bright colours of his recently painted room. The way the smooth wall reflects the light brings a smile on his face as he wakes. Wearing his favourite Peter England shirt, he gets ready for his college and has breakfast with his family. He sees his father looking for ways to invest money; he probably helps him with some of the knowledge he gained via the internet. While driving to his college, he glances at a construction site and the happy thought that a family will make this their beloved home one day grips his mind. During the lunch break, he enjoys his mother’s aloo paratha carefully wrapped in an aluminium foil to retain their freshness. He brings a separate tiffin for his hostel friends who miss home cooked food. After the classes dismiss, he shops with his friends at Pantaloons looking at the new sports apparels launched by Van Heusen. Suddenly at night, he receives a call from his old friend with whom he has been out of touch for years. They talk for a long time and cherish their old childhood memories. And he goes to bed with a happy nostalgic feeling. This guy is me. And probably, this guy is you as well. And behind all this, is Aditya Birla Group working in the background taking care of all our needs.
From the walls of my room, to apparels in my wardrobe, to network connection in my mobile phone, to the foil paper in my tiffin and to one full service digital bank, Aditya Birla Group is a big part of my day. And for that matter, it reaches out to around 7.5 million people like me annually. For instance, 1 lac metric tonne of Ultra tech cement was used in Mumbai’s Bandra-Worli sealink, Grasim industries being the fourth largest producer of insulators, Birla Copper owning large share of copper requirement of Indian railways are to name a few examples.
Having an active presence in 14 varied industry sectors, it is nearly impossible for a person to have never used Aditya Birla Group’s services and products. From agri-business to the chemical industry, from financial services to textiles, the company has strong footprints everywhere. Aditya Birla Group is a Fortune 500 company having operations in 34 countries, an employee base of 120,000+ and revenue of US $44.3 billion.
