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Aditya Birla Group By Shabnam Kerketta, IIM Rohtak s

Aditya Birla Group By Shabnam Kerketta, IIM Rohtak s

Aditya Birla Group's 'Enormous' land nearness, financial may, ubiquity of the Group's items and the manner in which they contact lives over the world, this most recent crusade exhibits the account of the organisation moving from 'Being Big' to making and conveying 'Huge Value' for its buyers and individuals on the loose. The Aditya Birla Group was established during the 1960s by Aditya Birla, who began building his business realm at 24 years old. By at that point, in any case, the Birla family had been one of India's most conspicuous mechanical and monetary families for about a century. The sources of the Birla family fortunes lay in the second 50% of the nineteenth century, when in 1870 Seth Shiv Narayan Birla propelled a cotton-and jute-exchanging business the town of Pilani, in Rajasthan, India. In spite of the British occupation, and the endeavour to set up imposing business models by the British exchanging organizations, Birla prevailing with regards to building the family's first fortune

Shabnam Kerketta
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A story towards reaching my ambition after overcoming so many challenges.The story begins with preparation for 12th board exams, the most frightening and over hyped exams in this country. Regular classes, regular coaching, overly burden with tests and assignments and competing with 250,000 students around the country. The only thing that can be learnt after giving and passing this exam in this country is how well you are able to survive and thrive in such competition. Well, we Indians are use to such competition right! So, as usual I was also going with the pace, regular classes & coaching, assignments, mock tests. Here comes the twist, around December mid I met with an accident, my right arm broke, I got scratches on my forehead, and some minor issues with my spinal cord. And from here on challenging journey begins. I was told to not to continue my schooling for 15 days, no coaching, no mocks and no assignments. As soon as these great 15 peaceful and smooth days passed by I faced horrific situation. My friends completed their projects, ample of assignments, had given several mock tests even worse part is that they scored too good and course curriculum covered to a really great extent at school and coaching center. I was deeply disheartened with all these. Looking at me loosing hope to score good in my board exams my parents motivated me and boosted my spirit and finally I gathered myself all together, studied day night to get to along with class and coaching through online classes, online mock tests and everything else and finally prepared myself to compete with everyone. So, motivation and persistency are the keys to overcome any challenges to achieve my ambition.

A story towards reaching my ambition after overcoming so many challenges.The story begins with preparation for 12th board exams, the most frightening and over hyped exams in this country. Regular classes, regular coaching, overly burden with tests and assignments and competing with 250,000 students around the country. The only thing that can be learnt after giving and passing this exam in this country is how well you are able to survive and thrive in such competition. Well, we Indians are use to such competition right! So, as usual I was also going with the pace, regular classes & coaching, assignments, mock tests. Here comes the twist, around December mid I met with an accident, my right arm broke, I got scratches on my forehead, and some minor issues with my spinal cord. And from here on challenging journey begins. I was told to not to continue my schooling for 15 days, no coaching, no mocks and no assignments. As soon as these great 15 peaceful and smooth days passed by I faced horrific situation. My friends completed their projects, ample of assignments, had given several mock tests even worse part is that they scored too good and course curriculum covered to a really great extent at school and coaching center. I was deeply disheartened with all these. Looking at me loosing hope to score good in my board exams my parents motivated me and boosted my spirit and finally I gathered myself all together, studied day night to get to along with class and coaching through online classes, online mock tests and everything else and finally prepared myself to compete with everyone. So, motivation and persistency are the keys to overcome any challenges to achieve my ambition.

Pooja Kankrecha
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Determination is the only thing you need|| IIM Rohtak

Determination is the only thing you need|| IIM Rohtak

You want to build a home: Ultratech. You want to buy a formal dress for a business meeting: Allen Solly. You want fresh fruits: MULTI-5. Aditya Birla has been each and every aspect of our life. With its presence across 14 industries, it's not just a brand, its an identity.

Atul Sonu
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Impact of AGB on my life-SDA Bocconi Asia Center How ABG has been inseparable in my life:I remember going on rides in Hindusthan Ambassador which was owned by my grandfather in the late 90s, almost in all of my summer vacations. This was the first Birla Group product that I was associated with. I always have this image of a stack of Ultratech Cement bags that used to be present in my father’s factory. My father owns a bricks and tiles manufacturing factory and also cement dealership in ultra tech. Even today he says that he uses only Ultratech cement for manufacturing of bricks or interlocking tiles because of its superior quality. In class 6th visiting the More supermarket that came up for the first time in my locality was like a daily routine. I used to go into store right after school, walk down all the aisles and but something(either food or stationary ) with the daily pocket money that I used get and come home. The first pair of formals that I owned and wore for my first job interview was from Allen Solly. 80% of my father’s wardrobe is from Linen Club. Aditya Birla Group has been a part of many of the best memories that I had in my life. How I overcame the hurdles in my life to achieve my ambition:Three years back, I was at College, preparing for my placements, completely confused of what I wanted my future to be. I took CAT and ended up with a score not so great in 2016. I got placed in Newgen Software Technologies for a final internship which I converted to full time employment. It was a product based company and had quite a different type of work than most of the big MNCs had. Even though I liked my job, I wasn’t totally satisfied with it. When I told my parents that I wanted to do a MBA and planned to appear for CAT again, they backed me. I strived hard for 8 months by travelling for 3 hours on weekends to attend coaching classes and taking out time on week days from the hectic office schedule as I became a key resource for the project within a few months of joining the job. Preparing for CAT along with a full-time job was a bigger task than I imagined it to be. I was confident of scoring well in CAT 2017, but the result was the opposite. My percentile was nowhere near good for me to get into a good b-school. I was wrecked as my second attempt also did not go well. My parents stood by me even when I was in doubt about my decision of doing a MBA. I started preparing for entrance exams again on my own. I gave up my job 2 months before CAT exam.I got a decent score in all exams I appeared, cleared all the b-school interviews that I got calls for. Finally landed in one of the best emerging b-schools in our country, SDA Bocconi Asia Centre.I am an optimist by nature and always believe in myself. Self-doubts did poke me many a time, but I fought hard to overcome them so as to not lose hope and confidence. I persevered and succeeded.

Impact of AGB on my life-SDA Bocconi Asia Center How ABG has been inseparable in my life:I remember going on rides in Hindusthan Ambassador which was owned by my grandfather in the late 90s, almost in all of my summer vacations. This was the first Birla Group product that I was associated with. I always have this image of a stack of Ultratech Cement bags that used to be present in my father’s factory. My father owns a bricks and tiles manufacturing factory and also cement dealership in ultra tech. Even today he says that he uses only Ultratech cement for manufacturing of bricks or interlocking tiles because of its superior quality. In class 6th visiting the More supermarket that came up for the first time in my locality was like a daily routine. I used to go into store right after school, walk down all the aisles and but something(either food or stationary ) with the daily pocket money that I used get and come home. The first pair of formals that I owned and wore for my first job interview was from Allen Solly. 80% of my father’s wardrobe is from Linen Club. Aditya Birla Group has been a part of many of the best memories that I had in my life. How I overcame the hurdles in my life to achieve my ambition:Three years back, I was at College, preparing for my placements, completely confused of what I wanted my future to be. I took CAT and ended up with a score not so great in 2016. I got placed in Newgen Software Technologies for a final internship which I converted to full time employment. It was a product based company and had quite a different type of work than most of the big MNCs had. Even though I liked my job, I wasn’t totally satisfied with it. When I told my parents that I wanted to do a MBA and planned to appear for CAT again, they backed me. I strived hard for 8 months by travelling for 3 hours on weekends to attend coaching classes and taking out time on week days from the hectic office schedule as I became a key resource for the project within a few months of joining the job. Preparing for CAT along with a full-time job was a bigger task than I imagined it to be. I was confident of scoring well in CAT 2017, but the result was the opposite. My percentile was nowhere near good for me to get into a good b-school. I was wrecked as my second attempt also did not go well. My parents stood by me even when I was in doubt about my decision of doing a MBA. I started preparing for entrance exams again on my own. I gave up my job 2 months before CAT exam.I got a decent score in all exams I appeared, cleared all the b-school interviews that I got calls for. Finally landed in one of the best emerging b-schools in our country, SDA Bocconi Asia Centre.I am an optimist by nature and always believe in myself. Self-doubts did poke me many a time, but I fought hard to overcome them so as to not lose hope and confidence. I persevered and succeeded.

Sai Mahima SV
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Competitions | InsideIIM