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The Birla Legacy - SCMHRD

The Birla Legacy - SCMHRD

Aditya Birla Group is an Indian multinational conglomerate of 72 companies with operations in 35 countries and more than 1,20,000 employees worldwide. The enormous numbers fail to shadow the fact that it has a huge impact on the life of an average Indian citizen, moreover, it is an essential part of everyday life of a common man. There is hardly any sector of market where ABG doesn’t have a strong foothold. The vastness of services/products provided by the Group is evident from the fact that it ranges from textiles to infrastructure to IT services to a number of financial subsidiaries.

TEJASVI TYAGI
“How Aditya Birla Group has touched the life of millions and the impact of the Brand in my life”, IIM Raipur

“How Aditya Birla Group has touched the life of millions and the impact of the Brand in my life”, IIM Raipur

“Aditya Birla” is that brand which is a part of our history and has been a part of it for a very long time. Since its inception in the year 1857, in a small village in Pilani, Rajasthan by the founder Mr. Seth Shiv Narayan Birla to being one of the companies in the big league of the Fortune 500, has been a feat in itself. From being a small rayon weaving unit in Gwalior, MP namely Grasim in 1947 to bringing all the world class premium brands in apparels is just a feather in the cap for Aditya Birla Group. It has been a giant in every domain it has its presence, be it in the non-ferrous metal or fashion, be it in the cement section or telecom services, and also in the financial services sector. I would like to share my experience as well with the brand and how it impacted my life. Since, I belong to a middle class family so for us the go to shopping space is “Pantaloons” for daily wear clothes and also for special occasions as well. So, me being a frequent a shopper at the store I am very satisfied with the clothing line and also the quality of the product. Secondly, I would like to talk about the Global brands it has brought into the Indian economy like Van Heusen and Allan Solly #ABGLPWooMe. Me being a part of one of the prestigious business schools of the country, we are required to be in the formal wear for our classes and also for any formal event of the college. So, Aditya Birla has provided us with the amazing quality of formal wear at a competitive price and great quality. Which gives the product longevity and also showcases premium quality of the product. I would like to add one thing over here as well, since I have done a live project with Ambuja Cement, I could see that Ambuja Cement is the second best nationally and Ultratech Cement is currently holding the first position and because of its premium quality and the services its providing to the consumers as well as the dealers that they are also promoting its products. So, Aditya Birla is a major player in all the domains it is associated with be it in the financial sector as well, as its mutual funds are amongst the top performers and the health insurance policies are a one-step solution to its customers.

ABHISHEK BARUA
How Aditya Birla Group is Big in my Life-SCMHRD

How Aditya Birla Group is Big in my Life-SCMHRD

Aditya Birla Group has touched, impacted my life for the better in a great number of ways. The earliest memory that can be remembered is of my mother wrapping up my school meal in Freshwrapp aluminum foil. The excitement of my sister and mine when we enter pantaloons showroom is huge. The lovable experience of the store and the comfort and fashion choice of the vast and diverse clothing line is unmatchable. Whenever I want to buy apparels Allen Solly, VanHeusen, Peter England, Louis Philippe   etc. are the brands that come up in the mind.

harsh goyal
"Why Aditya Birla Group is big in my life"-IIM RAIPUR

"Why Aditya Birla Group is big in my life"-IIM RAIPUR

Aditya Birla Group is one of the largest Indian conglomerates that had been working in multi-faceted sectors of the industry. And it has been operating in 35 countries and have more than 120,000 employee working across the globe. It has not only contributed to various sector but have touched human lives in one way or the other.There are numerous activities in my life that has been affected by Aditya Birla Group.

UDDIPTTA UJJAWAL
Aditya Birla Group – The ultimate one stop solution for all your needs_IMI New Delhi

Aditya Birla Group – The ultimate one stop solution for all your needs_IMI New Delhi

A corporate group that needs no introduction, the third largest Indian private sector conglomerate.They have made an impact on not only my life but also many others like me.Right from when I was a small kid the first thing I remember about school is my mother preparing food and packing it inside a lunch box and keeping it securely in my bag. As soon as I heard the recess bell the first thing I did was unwrap the food that was being wrapped inside "Freshwrapp aluminum foils" Being a kid I always wondered what magic does this foil has that my food is always fresh. This was my first encounter with an Aditya Birla Group product that I can remember.Then I left my home and went to kota for further studies but the first thing I had to do was to buy a sim card so I could easily contact my parents. There was only one choice on my mind, Idea (now Vodafone Idea). The first sim card for every student is very cherishable as it has many memories with it and “Idea” for me served that purpose.Then I went to an engineering college, and fashion is something synonymous with college.What better and bigger place to shop than Pantaloons? A one stop solution for all your fashion problems. You name the brand and they have got it. Buying clothes has never been tedious or boring ever since.Then I started working. Meetings, presentations etc. became a part of my schedule and Aditya Birla Group again with its subsidiary Van Huesen and Louis Philippe came to my rescue. They say first impression is the last impression and Aditya Birla Group did just the same for me when I was just a little kid.They have been changing our lives for good ever since right from Ultratech cement to Grasim Textiles to Financial Services.

Suraj Chandel
Aditya Birla Group- Always leave imprint on people's heart - MDI Gurgaon

Aditya Birla Group- Always leave imprint on people's heart - MDI Gurgaon

I belong to a middle-class family from Varanasi. My father has a manufacturing firm, so since my childhood I have seen the difficulties that a small business goes through. Some years are good, some not so good. Despite these I never experienced these ups and downs in my personal life until my stay at home but, then I moved out of my house for graduation and it dawned upon me that my parents cocooned me, to keep me safe and secure from the realities of world.

Ayushi Gupta
Competitions | InsideIIM