Aditya Birla Group: Touching Millions in the World- SDA Bocconi Asia Center
Aditya Birla Group: Touching Millions in the World
Vanshika Agrawal
Insecurities: #1 Brother's Wardrobe - Ankeet Raj Mohapatra, XIMB
Aditya Birla Group is a name that every household is familiar with. Even in the remotest of areas, people know ABG as Birla. This depicts how successful the Aditya Birla Group has been in making it’s stand in the market as well as among the common mass. Aditya Birla Group has been successful in making a mark in my life as well. My brother has always had a love for brands and branded apparels since childhood. I, on the other hand, have not had the same preference. He would always hail about brands such as Peter England, Van Heusen, Louis Philippe and others of the similar kind, Peter England being his favorite and would always try to convince me how “his” brands were superior to my ordinary outfits and it was quite intimidating.
Ankeet Raj Mohapatra
Roti, Kapda, and Makaan | Today's tale on "Kapda" | IIM Rohtak
Coming from a humble but middle-class family and being an Indian, the one thing that my family has always looked for is to get the cheapest but the best product. Although I am not sure how they manage to do so, one thing is for sure; they were successful in finding out these two rarest qualities in a single company in the apparel department. After a massive collection of different types of clothes, it was decided that till the time the parents of my family are the one who will be purchasing the clothes it will be one-stop shopping at Peter England.
Nihal Singh
Why Aditya Birla Group is big in my life and how I overcame challenges to make it big in my life so far, IIM Raipur
Growing up in the later part of the first decade of 21st century in a tier II town in southern part of Andhra Pradesh, that was when I first got to know and understand about “Branded commodities”. I was fascinated with the origin of new chain of super markets in our town. The super market chain I am referring to is “MORE”. These super markets were aesthetically so appealing and attractive, people thronged to these outlets which offered whole variety of products at discounted prices and similar footfall continued from then on. This is when for the first time I gave a thought about why stores give discounts and most of them still remain profitable. Slowly people shifted buying products from conventional kirana stores to MORE, and of course I was and I am one of them too. By then I was into my late teens, as naturally children at that age want to sport new clothing styles. For the first time I got to buy branded clothes from “PANTALOONS”, a similar kind of store like MORE, but this store offered a whole lot of varieties of clothes at affordable prices. (I was completely baffled with the amount of varieties that the store had to offer to me and I ended up shopping for 2 complete hours and bought a single pair of shirt and trousers. I have to admit that the sales representatives were very patient enough to listen to my changing preferences and helped me out.) And then when it comes to exclusive stores in clothing I got to buy clothes from “PETER ENGLAND” and “Ralph Lauren”, which I perceived to be foreign brands for not only to the name it referred to but also the kind of premium feel that I got using their products. This shows that the company is determined to provide better standard of living to the people and affordable prices. Then for the next encounter with brands, it is “ULTRA TECH CEMENT”, our family was fortunate enough to own and build a house for ourselves. One of our relative who is a reputed construction engineer suggested us to use this brand of cement for the construction of our house. Apparently the tagline of the ULTRA TECH cement is Engineer’s choice which aptly suited its brand value. Even till five years ago, I thought that all the brands that I mentioned were totally different entities. But surprisingly, I got to know that all these brands were subsidiaries of one big visionary parent organization, ADITYA BIRLA GROUP. All these years fortuitously ABG’s products were my go to products and since then I have an emotional connect with this organization. ABG is now operating in 34 countries with diversified portfolios such as construction, fashion, financial services, agriculture, textiles etc... And is now valued at $44 billion. Since its inception in 1857, the organization grew leaps and bounds and it made sure that people who are associated with this organization either their employees or customers grew along with it in terms of standard of living. I feel very proud that I have a continuous association with this organization. Being a management student, I am keenly looking forward to the ABGLP which grooms future leaders in the sphere of management
Venkata Revanth Reddy Busireddy
Why Aditya Birla Group Is Big In Your Life_IMI New Delhi
Aditya Birla group is one of the biggest business conglomerates of India, with a revenue of approximately US$44.3 billion and the businesses spreading across multiple domains from textile to telecom services and from cement to financial services. As being one of the diverse business conglomerates it has touched the lives of millions of Indian, and I too have not been left untouched.
Aman Sharma
Aditya Birla Group: Touching Millions in the World- SDA Bocconi Asia Center
Aditya Birla Group: Touching Millions in the World
Vanshika Agrawal
Insecurities: #1 Brother's Wardrobe - Ankeet Raj Mohapatra, XIMB
Aditya Birla Group is a name that every household is familiar with. Even in the remotest of areas, people know ABG as Birla. This depicts how successful the Aditya Birla Group has been in making it’s stand in the market as well as among the common mass. Aditya Birla Group has been successful in making a mark in my life as well. My brother has always had a love for brands and branded apparels since childhood. I, on the other hand, have not had the same preference. He would always hail about brands such as Peter England, Van Heusen, Louis Philippe and others of the similar kind, Peter England being his favorite and would always try to convince me how “his” brands were superior to my ordinary outfits and it was quite intimidating.
Ankeet Raj Mohapatra
Roti, Kapda, and Makaan | Today's tale on "Kapda" | IIM Rohtak
Coming from a humble but middle-class family and being an Indian, the one thing that my family has always looked for is to get the cheapest but the best product. Although I am not sure how they manage to do so, one thing is for sure; they were successful in finding out these two rarest qualities in a single company in the apparel department. After a massive collection of different types of clothes, it was decided that till the time the parents of my family are the one who will be purchasing the clothes it will be one-stop shopping at Peter England.
Nihal Singh
Why Aditya Birla Group is big in my life and how I overcame challenges to make it big in my life so far, IIM Raipur
Growing up in the later part of the first decade of 21st century in a tier II town in southern part of Andhra Pradesh, that was when I first got to know and understand about “Branded commodities”. I was fascinated with the origin of new chain of super markets in our town. The super market chain I am referring to is “MORE”. These super markets were aesthetically so appealing and attractive, people thronged to these outlets which offered whole variety of products at discounted prices and similar footfall continued from then on. This is when for the first time I gave a thought about why stores give discounts and most of them still remain profitable. Slowly people shifted buying products from conventional kirana stores to MORE, and of course I was and I am one of them too. By then I was into my late teens, as naturally children at that age want to sport new clothing styles. For the first time I got to buy branded clothes from “PANTALOONS”, a similar kind of store like MORE, but this store offered a whole lot of varieties of clothes at affordable prices. (I was completely baffled with the amount of varieties that the store had to offer to me and I ended up shopping for 2 complete hours and bought a single pair of shirt and trousers. I have to admit that the sales representatives were very patient enough to listen to my changing preferences and helped me out.) And then when it comes to exclusive stores in clothing I got to buy clothes from “PETER ENGLAND” and “Ralph Lauren”, which I perceived to be foreign brands for not only to the name it referred to but also the kind of premium feel that I got using their products. This shows that the company is determined to provide better standard of living to the people and affordable prices. Then for the next encounter with brands, it is “ULTRA TECH CEMENT”, our family was fortunate enough to own and build a house for ourselves. One of our relative who is a reputed construction engineer suggested us to use this brand of cement for the construction of our house. Apparently the tagline of the ULTRA TECH cement is Engineer’s choice which aptly suited its brand value. Even till five years ago, I thought that all the brands that I mentioned were totally different entities. But surprisingly, I got to know that all these brands were subsidiaries of one big visionary parent organization, ADITYA BIRLA GROUP. All these years fortuitously ABG’s products were my go to products and since then I have an emotional connect with this organization. ABG is now operating in 34 countries with diversified portfolios such as construction, fashion, financial services, agriculture, textiles etc... And is now valued at $44 billion. Since its inception in 1857, the organization grew leaps and bounds and it made sure that people who are associated with this organization either their employees or customers grew along with it in terms of standard of living. I feel very proud that I have a continuous association with this organization. Being a management student, I am keenly looking forward to the ABGLP which grooms future leaders in the sphere of management
Venkata Revanth Reddy Busireddy
Why Aditya Birla Group Is Big In Your Life_IMI New Delhi
Aditya Birla group is one of the biggest business conglomerates of India, with a revenue of approximately US$44.3 billion and the businesses spreading across multiple domains from textile to telecom services and from cement to financial services. As being one of the diverse business conglomerates it has touched the lives of millions of Indian, and I too have not been left untouched.
Aman Sharma