Perseverance_Goa Institute of Management
In at least 250 words or more, tell us why Aditya Birla Group is big in your life.
In at least 250 words or more, tell us why Aditya Birla Group is big in your life.
Aditya Birla Group is an Indian Multinational Conglomerate which started in 1857, and is now the number one producer of carbon black and viscose stable fibre in the world and is also among the top 15 BPO Companies. In India it is the largest cement player and a leading player in life insurance, apparel and asset management. Other than this, the group has also invested in industries like textiles, chemicals, fertilisers, financial services, telecom and IT. Its most trusted and strong brands include Ultratech Cement, Idea, More, Birla Sun Life Insurance, Van-Heusen, Allen Solly, Peter England, Birla White, etc. The group abides by its strong values and morals and moves forward with a vision to be a premium global conglomerate with a clear focus on each business and to deliver value to their customers, employees and society at large.
‘Om Adityaay Namah’, this is the start of my every single morning. Just the way everything in this world is under the sun, ABG is the sun for every Indian household. It would be easier to jolt down the sectors in which they are not present, rather than the never ending list of brands and products they have under their umbrella.
A Conglomerate whose legacy and struggle are as old as India’s first struggle for independence, it is very difficult to imagine Aditya Birla Group not affecting any Indian in one way or another. I am no exception to this. Being an engineering graduate with work experience in IT industry, pursuing a masters in management, the biggest similarity between me and the Aditya Birla Group is of Visibility. It is for both, a GEM in a B-school and Aditya Birla Group products and services, nearly impossible to go unnoticed. From the walls around you to the business formals we MBA graduate so proudly groom into, Aditya Birla group is everywhere around us. The range in apparel from Ralph Lauren, Van Heusen, Peter England to abof, Aditya Birla Group is unmatched and unchallenged. Also with the merger of Idea Cellular and Vodafone India, the whole cellular experienced in terms of connectivity and services has enhanced multifold. Looking at the future prospect, Ultratech cement has a very vital role to play in nation-building with the Housing for All scheme announced recently.
When I was 16 years old, my mother gifted me my first feature phone. She casually asked me which network operator I wanted to opt for. I told her that it didn’t really matter which operator it was, as long as I quickly got a chance to get my hands dirty with the new phone. As I was speaking with her, a commercial flashed in the TV running in the background. Abhishek Bachchan was playing the head of an educational institution – a priest and the principal of a school. When challenged by the traditional, physically bound classroom methodology that prevents reaching out to many who are in need of education, he uses mobile telephony to overcome the barrier. Thousands of students are seen benefitting from that idea. At the end of the ad, Abhishek Bachchan looks up to Jesus and says “What an Idea, Sir ji”. The decision was made; I told my mother I wanted an Idea SIM. 9 years on, I am still connected to Idea through the Idea-Vodafone network.
As rightly said by Mr. Birla, “Our mission has always been to be leader in our each of the businesses, which is one, two or three.” Converting his words into action, today, Aditya Birla Group (ABG) – a multiverse of growing businesses, that are collectively making a difference in India and other nations. A multinational giant spanning several decades, the Aditya Birla Group touches millions of lives in the 21st century. Run by the Birla family, it has business lines in multiple sectors and industries including infrastructure, fashion, retail, lifestyle, mining, telecom and so on.