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An "Idea" that changed my life

An "Idea" that changed my life

It was a chilly winter of January 2016 and students from the top five UP government engineering colleges started arriving in my college. One of India’s leading company was expected to arrive for the recruitment processes the next morning. It is not a rare scene in India where you can find students visiting in different cities just to capitalize an interview opportunity and to get an offer letter. However, this scene was different. This major company had already set a bar to the number of candidates they would like to give an offer letter to. Despite that colleges keep sending students on their expense just to experience the selection processes. This company was none other than one of India’s most trusted brand Aditya Birla Group’s Idea Cellular Limited. I also considered myself a candidate of sub-par skills who was there just to experience the selection process. God knows how I qualified written and technical interviews. But I was sure I would not be able to crack HR round as HR Head of UP East circle was himself conducting the final round. The final round started with usual “Tell me something about yourself”. At the end of my long mugged-up rhetoric, HR Head himself asked, “you mentioned that you like reading books, which book did you read recently”. I mentioned, “A monk who sold his Ferrari". It turned out that he was also a huge fan of the book and most of our discussion ends up quoting one-liner from that book. I knew I cracked it. After two long months, it was official.

Saurabh Pathak
Aditya Birla Group Touching the lives of millions.

Aditya Birla Group Touching the lives of millions.

A multinational conglomerate operating in 35 countries and listed in fortune 500 companies has provided employment to more than 1,20,000 across the world. Aditya Birla Group since its inception has been touching lives of people and provided a lot of facilities in a lot many ways making the lives of their customers more comfortable and happy. The products offered by Aditya Birla Group are the ones which every person is familiar of since childhood, be it Grasim suiting, UltraTech Cement, Idea Network and many more. The first brand that comes to the mind when thinking of getting dressed in a formal attire is Grasim and the same is with idea, UltraTech cement and others which have proved their mettle in various sectors. Their products are wide and far-ranging. To begin with the most basic need, the physiological need every human needs shelter. When we think of a safe home for ourselves, we think of this giant conglomerate because of UltraTech Cements. Moving forward when it comes to Safety need the Aditya Birla Group again is there to keep us concern-free for financial security and health and well-being. To connect with people, again we think of the best network where again we think of this giant for Vodafone Idea networks. It enjoys a leadership position in every sector in which it operates and its products and services touch every person uniquely.

RISHABH GAUR
ABG to the Rescue!

ABG to the Rescue!

The first time I cried, she was there. The first time I fell on my knees, she was there to pick me up. The first time I lost a race, she was there to console me. The first time I had an ice-cream, she was there to capture it with her camera. The first time my heart was broken, she swore to stir up a fight. The first time I left home for college, she calmed me down while she kept her tears at bay.

Nidhi Nahata
What wooed when?

What wooed when?

I still remember the dreaded date of 12th May 2015 on which an earthquake hit parts of Nepal. The Richter Scale measured the intensity to be 7.3 and its effects could be felt in other countries like India, China, Bangladesh.

Nikhita Mittal
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