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How ABG impacted my life

How ABG impacted my life

Aditya Birla Group is flag bearer of Indian business community with plethora of brands under its umbrella.  Be it cements for constructing your house or the sim card you carry to talk with your friends and family, Aditya Birla group is touching lives of billions of people all around the globe.

Shubham Mundra
STRATEGIC INSIGHTS AND MOULDING PERSPECTIVES: ABG

STRATEGIC INSIGHTS AND MOULDING PERSPECTIVES: ABG

Aditya Birla Group was founded in 1857 at Pilani, Rajasthan. In 162 years of rich legacy, the conglomerate ventured into different sectors - manufacturing, textile, cement, finance, insurance, insulators, telecommunications and agriculture. Just name it and you will find their presence.

Aayushi Kabra
ABG: Transforming My Life - Vishakha Chourasia, XIMB

ABG: Transforming My Life - Vishakha Chourasia, XIMB

Aditya Birla Group is not just a brand name for me, it is a name that invokes nostalgia and emotions in my heart. As I live in Gurgaon, I have always been fascinated by one store which is like a dream place for me – Pantaloons. With a wide range of clothing brands available under one roof, Pantaloons is not a store with only clothes. It has all the things a girl can dream of and I am no exception. While ABG has fulfilled my fashion fantasies, it has also helped my family in getting our daily needs. The More supermarket located just behind our society was such a relief when groceries were out of stock in our home. Picking up the basket and filling it with all the necessary and unnecessary things because everything in the store looked so appealing is a memory that is still fresh in my mind. Watching ads of UltraTech cement and recalling the words exactly said in the ads was such a fun thing to do for me and my cousins. I can recall the day when I first bought my blazer and trouser from Allen Solly, how I looked in the mirror and saw a transformation in me in the trial room. I felt more confident and never imagined that formals could be so comfortable. From my childhood to the day I grew up to be a woman wearing blazers and trousers, ABG has been a part of my journey taking multiple forms and changing me for the better.

Vishakha Chourasia
Why is ABG big in your life?

Why is ABG big in your life?

“Great businesses are never built on the quick sands of opportunism, I reiterate that if living by our values means, perhaps growing at a pace slower than we would otherwise have liked, so be it. For us, leadership lies at the heart of knowing what we stand for.” These are the words of none other than Kumar Mangalam Birla, Chairman of Aditya Birla group, which clearly define the driving forces within the group. I am a firm believer that values perform an integral role in the success of any individual or a group. Values is one of the reasons ABG attracts me. I follow it, analyse it and idealize it.

Prashant Khulbe
Aditya Birla Group - playing BIG role in my life | MDI Gurgaon

Aditya Birla Group - playing BIG role in my life | MDI Gurgaon

Aditya Birla Group is one of the biggest Indian Conglomerate. It has played a big role in every big step of my life. Being a woman who has worked in a corporate world and now has started studying in a B-School, I've found that there are not many options when it comes to formal dressing for women. But, ABG has insured that our needs are met by offering us exclusive ranges like ‘Van Heusen women’ and ‘Allen Solly Women’.

Shivani Gupta
Competitions | InsideIIM