An ABG way of life_IMI New Delhi
An 8 year young boy from a small town in Kerala after seeing people talking with an equipment asked his father what is that they are using. Till then he has seen only a telephone in his home which is kept on a stand with wires. His father replied it’s an ‘ESCOTEL cordless’, he believed that device name is ESCOTEL cordless. Years passed and when he started using the same ESCOTEL cordless phone and to realise things, he came to know that ESCOTEL was acquired by Idea Cellular. When the small kid matured, his parents bought him a branded shirt named ‘Louis Philippe’, he thought it would a foreign brand and checked about that. He realised it’s under the Madura Fashion & Lifestyle under the Aditya Birla group. It felt really proud to see Louis Philippe as Indian brand and till now my attire is majorly of Aditya Birla brands. Years passed and the small town in Kerala – ‘Kottakkal’ developed and the boy became an adult, when he got a job and he was not having good formal shirts, he went to a shop near his home named ‘Planet Fashion’ to buy formal dress for his first job. The young man from the southernmost state of India – ‘Kerala’ after getting his first salary he thought of gifting his father, but nothing came to his mind other than a ‘Van Heusen shirt’, he went to ‘Pantaloons store’ in Guwahati to get the shirt for his father.


