Competitions

An Unavoidable Touch- Aditya Birla Group (ABG)_IMI New Delhi

“Aditya Birla Group” the name in itself indicates its tagline “Big in your life”. Aditya Birla Group is an Indian multinational conglomerate operating in 35 countries with more than 120000 employees worldwide. The group has interest in non-ferrous metals, cement, fashion, financial services to name a few sectors. The spectrum of field it is working in and the life of people it has touched is infinite. It is the world’s largest rolled aluminum producer. It makes alumina chemicals, wire rods, roofing sheets and several other products. Its name in cement industry needs no introduction. It owns the largest most trusted cement company in India. It's mark in fashion industry is no less. The groups firm Aditya Birla Fashion & Retail Ltd sells in-house brands such as Louis Philippe, Allen Solly, Van heusen, Peter England and People. In telecom services it is largest telecom company, Idea Vodafone cellular. It not only provides you cement to make your house but also provides housing finance which comes under its financial services. It also provides life insurance, health insurance, general insurance advisory. It is largest manufacturer of Carbon black worldwide.

Never settle

ADITYA BIRLA GROUP

An omnipresent old friend and a life lesson

Significance of ABG in my life

Influence of ABG in my life, IIM Raipur

With such vast product portfolios and subsidiaries of Aditya Birla Group, its hard to believe that a person wouldn’t have come across any of its products. For me, Idea and Pantaloons are the two names that are deeply associated with my life. I still remember when I first bought my cell phone at the age of 16, I hardly knew any good cellular networks as being from a rural background. So, the first sim I bought comes out to be Idea cellular network sim. The numbers are still on my tips although I am not using that sim now. The network connectivity and diversity in packages was too good keeping the competitors at that time in mind. The advertisement campaigns of Idea were above all- from “India 3G pe busy” to “IIN-Idea Internet Network”. As of now, I am not using that sim as it is being used by some other member in my family, but the connection remains the same. With Pantaloons, I have a deeper connection than Idea as it is one of the first clothing ranges that I remember my family used to shop whenever we visited the market. I still have that turtle neck black jersey with me which was actually the first clothing that I bought with my money for myself. I still remember how hard it was for me to save every penny so that I can buy that jet-black turtle neck. Over the years I bought numerous clothes for both summers and winters, but that jersey and its colour never faded and that is the kind of quality that everyone expects, and it is remarkable that Aditya Birla Group has been able to deliver that over decades consistently.

Zeal to overcome and achieve_IMI New Delhi

Life can never be a cake walk for any individual or say any living being. The definition of struggle is different for different people. In the end of the day the only thing that matters is the zeal to make a change and keep your chin up. ABGLP is a program wherein its people irrespective of what struggles they face in life drive to make an impact. These people have an ability to do something great not only for themselves but also for the society as a whole.

Second Name for Inspiration - Aditya Birla Group

On a daily basis, we see a number of brands being introduced and an even larger number getting phased out due to lack of planning, poor marketing, incorrect targeting or bad positioning strategies. Fading away of these iconic brands hurt the parent companies and create a void in the company’s portfolio.

THE ABG LIFE

Aditya Birla Group – Essential part of every Indian’s life_IMI New Delhi