WHY IS ADB BIG IN MY LIFE?
Aditya Birla Group is the third-largest Indian private sector conglomerate with its services in various sectors like banking, cement, fashions, metals and many more.
ASHWIN VERGHESE
The Helping Hand - ABG Way_IMI New Delhi
Packing, shifting and moving out once in 2-3 years has been a task. Each ID proof had a different address in them. It is a pain not to have a permanent address, a home where you know you can go back to. A dream of an entire family of wanting a home was waiting for long. But eventually, after a long stint in shifting, the dream was soon to be realized. However, uncertainty over the supply of raw materials, especially cement occurred during that period due to strikes. The issue persisted for more than 3 months without reaching any consensus. We were shattered to see the increase in cost due to this and it was very high. Distributors of various brands left us hopeless, except one, Aditya Birla Group’s very own Ultratech Cement. When we were left hopeless in midst of uncertainty and trouble, a helping hand in the form of Ultratech distributor approached us when he heard our trouble from the contractor. Even when other brands were not able to do anything, he offered us the required quantity by supplying in very small quantities through auto rickshaws and pick up vans. The highlight of this entire build up was yet to come. Seeing our dream has been in the pipeline for so long, he offered the cement at a price lower than what was prevailing in the market by taking a cut in his margins. This is something that go beyond business and following the values of the company through blood.
Aravind V
Over 150 years and still counting……..
How do you measure the success and growth of any company? We do it by looking at how the company has developed and the degree of its penetration in the lives of everyone, right? Then I think the ABG group has achieved this level of success big time. Even the smallest of the things you use in life was produced by this group. Just the other day, I realized my family with whom I share my everyday experiences and lives far away are able to stay in touch because of the Vodafone network, my dresses are from Pantaloons, the railways- lifeline of the Indian economy consume Birla Copper and much more. Such is the reach of this pioneer company.
Athira C
Always Big in your life: The Aditya Birla Group-Ashutosh Shukla #IIM Trichy
When I think of Aditya Birla Group, the first thing that comes to my mind is the ad of Abhishek Bachhan saying “What an Idea Sir Ji!”. Truly what an Idea Sir Ji i.e. the Idea Cellular Ltd. I remember the days of the year 2003 when I was studying in my village. This was the first time when I came to know that there is one device that is wireless and lets people talk to each other over a long distance, unlike the traditional wired telephone. Those were the days when the Indian government had deregulated the telecom sector and therefore there was a sudden upsurge of the mobile phone market. Idea was the first company which installed its tower in my village and it made a huge difference in our life. Now we could connect with our relatives and other friends with a small device in our pocket over a cellular network powered by the Idea. This was some kind of the blessing we got during those days as connectivity with other parts of the country was a big issue especially in small villages like mine. After that, it opened a whole lot of new world. Then came the WAP/GPRS services through which we were able to connect with the parts of the world which transformed our life and propelled us into the present era of a digital revolution.
Ashutosh Shukla
WHY IS ADB BIG IN MY LIFE?
Aditya Birla Group is the third-largest Indian private sector conglomerate with its services in various sectors like banking, cement, fashions, metals and many more.
ASHWIN VERGHESE
The Helping Hand - ABG Way_IMI New Delhi
Packing, shifting and moving out once in 2-3 years has been a task. Each ID proof had a different address in them. It is a pain not to have a permanent address, a home where you know you can go back to. A dream of an entire family of wanting a home was waiting for long. But eventually, after a long stint in shifting, the dream was soon to be realized. However, uncertainty over the supply of raw materials, especially cement occurred during that period due to strikes. The issue persisted for more than 3 months without reaching any consensus. We were shattered to see the increase in cost due to this and it was very high. Distributors of various brands left us hopeless, except one, Aditya Birla Group’s very own Ultratech Cement. When we were left hopeless in midst of uncertainty and trouble, a helping hand in the form of Ultratech distributor approached us when he heard our trouble from the contractor. Even when other brands were not able to do anything, he offered us the required quantity by supplying in very small quantities through auto rickshaws and pick up vans. The highlight of this entire build up was yet to come. Seeing our dream has been in the pipeline for so long, he offered the cement at a price lower than what was prevailing in the market by taking a cut in his margins. This is something that go beyond business and following the values of the company through blood.
Aravind V
Over 150 years and still counting……..
How do you measure the success and growth of any company? We do it by looking at how the company has developed and the degree of its penetration in the lives of everyone, right? Then I think the ABG group has achieved this level of success big time. Even the smallest of the things you use in life was produced by this group. Just the other day, I realized my family with whom I share my everyday experiences and lives far away are able to stay in touch because of the Vodafone network, my dresses are from Pantaloons, the railways- lifeline of the Indian economy consume Birla Copper and much more. Such is the reach of this pioneer company.
Athira C
Always Big in your life: The Aditya Birla Group-Ashutosh Shukla #IIM Trichy
When I think of Aditya Birla Group, the first thing that comes to my mind is the ad of Abhishek Bachhan saying “What an Idea Sir Ji!”. Truly what an Idea Sir Ji i.e. the Idea Cellular Ltd. I remember the days of the year 2003 when I was studying in my village. This was the first time when I came to know that there is one device that is wireless and lets people talk to each other over a long distance, unlike the traditional wired telephone. Those were the days when the Indian government had deregulated the telecom sector and therefore there was a sudden upsurge of the mobile phone market. Idea was the first company which installed its tower in my village and it made a huge difference in our life. Now we could connect with our relatives and other friends with a small device in our pocket over a cellular network powered by the Idea. This was some kind of the blessing we got during those days as connectivity with other parts of the country was a big issue especially in small villages like mine. After that, it opened a whole lot of new world. Then came the WAP/GPRS services through which we were able to connect with the parts of the world which transformed our life and propelled us into the present era of a digital revolution.
Ashutosh Shukla