ABG-The architect of brands which built the country-Monisha Krishnan, SJMSOM-IIT Bombay
Aditya Birla group of companies which started off its venture with trading cotton in the desserts of Rajasthan is now the leading producer in crucial sectors such as textiles, aluminum, cement and chemicals across the world. The company is a heritage left behind by a Gandhian visionary, Mr. Ghanshyam Birla who had an futuristic inspiring dream for the country ever since the pre-independence period. When globalization and liberalization were words of dismay for others in 1990’s it was this one man’s endeavor which had put Indian business in the global stage in the early 1960’s.By transcending obstacles which came in his way, he became the foremost industrialist of independent India. The company till today never fails in its national duty in impacting the lives of people who are in the weaker sections of the country with some meaningful welfare driven initiatives.
Monisha Krishnan
Aditya Birla Group : Impacting the Nation and its Citizens since 1857 – Shankha Shuvra Mukherjee, IIM Ranchi
A story that has began from a small place called Pilani from the hot desert-land of India, Rajasthan. A success story that made the whole nation live the spirit of freedom fight movement and the story that made people of the newly freed nation wonder and inspire. No-one could have ever imagined the small business started by cotton merchant Seth Shiv Narayan Birla in 1857 in a British ruled in India just after the wake of the Indian Nationalism with the Indian Mutiny, the stage was set for the ‘Swadeshi’ entrepreneurship. But, this business went on breaking all the expectations to become India’s third biggest conglomerate contributing to nation building and impacting the nation’s citizens in various aspects of their lives via the different products offered under the umbrella : UltraTech Cement, Aditya Birla Fashion & Retail, Aditya Birla Capital , Hindalco, Vodafone Idea Ltd. to name a few, each of which are one of the leading players in its respective markets. Today the brands reach has gone beyond the scope of our country, spanning 34 countries, anchored by a strong pool of employees over 1,20,000, which makes us proud as an Indian. Beside its business ventures ABG group has also focuses on the well-being of its diversified workforce as it is recognized as Aon Best Employer 2018 as well as focusing on its CSR activities ranging from women self help group to provide solar lamps to children, to training women to become entrepreneurs by setting up small garment industries to name a few. Apart from this, who can forget the chain of hospitals and schools are run all across the country by the group.
SHANKHA SHUVRA MUKHERJEE
Aditya Birla group bridging dreams to reality
After 10th standard, I moved to Indore, for my JEE preparation. This was my first time away from home. The board exam hang over was not even over yet and most of my friends left for Kota. I was the only one in my friend circle who was in Indore, I felt disconnected, and home sick. It was then that I purchased my first mobile phone and connected through Idea cellular network. It was “Idea” that helped to stay connected with friends and family. Aditya Birla group has impacted my life in many ways, Peter England, Allen Solly, Van Huesen are some of my favourite brands for cloths . In fact my first business formal that I purchased were from peter England showroom, It gives me immense comfort and confidence when I go for interviews. Aditya Birla Online Fashion app is my first choice for purchasing cloths online, it provides one of the best services with great quality and at a very good price. Shopping at Aditya Birla Online fashion app has been a great experience. Aditya Birla Idea payment Bank limited has made money transaction very simple, for most of my transaction among friends and family I use this app, it has been a very smooth experience without much hustle and bustle.
Amit Raghuwanshi
What an Idea, Sirji!
I remember walking down the lanes of Calcutta with my Grandpa. He pointed out to a now-shabby-looking building and told, “Birlaji kuch time yahan raha karte the”. Birlaji – A highly respected name within the Marwari community. He would go on and on about the impact Birlaji had made to the city of Calcutta and the stories mesmerised me. Without a doubt, Aditya Birla Group was a household name for me.
Arihant Jain
(IIM Ranchi) A day with Aditya Birla Group
Why Aditya Birla Group is big in my life
Neeraja MOhan Krishna complex
ABG-From Building dream homes to building confidence-Binny Lakra, IIM Ranchi
It was a cold winter morning when, I remember my mom telling me that we would soon be shifting to our new home. It was a moment of mixed feelings. The first five years of my childhood were spent in my grandmother’s home. I was one of those lucky kids who get to stay with their grandparents, but times do change and so it did for me when my parents decided to shift to our new home, whose construction had just begun. Next few months were a kind of picnic days for me, every day going to see the construction work and playing in that under constructed yet beautiful place. Amidst the dust all around the construction site, I remember myself climbing and jumping from the stack of some mysterious sacks piled up in one corner. Being a curious child to know about those sacks, I enquired a lot of people, from workers to my parents, and was told that those were sacks of Ultratech cement which are giving strength to our new home and I must say it still is giving the same strength. It was a dream come true when we finally shifted to our new home. Years later I had to leave the home to join a college for my under graduation. Having a new lifestyle, a lot to study and junk food I wondered why my clothes were shrinking all of a sudden, only to realize that I had gained almost ten kilos! All I needed was a complete change of my wardrobe. In an all-new city and limited money, I found a life-saving buddy-Pantaloons. To conclude, I must say, ABG has found a permanent place in my life, from building my very first home to helping me fill my wardrobe with beautiful and bright colors.The biggest challenge I faced was during the time I decided to take a different lane in my career path. I was happily working as an engineer in a multinational firm, having a peaceful life and adequate salary to fulfill my necessities, but somewhere I was not satisfied. Having seen my father and sister dedicatedly working for the society, I too had a deep buried desire to crack civil services. Where one part of my mind said civil services, another shouted MBA.Selecting randomly among the two, I took up coaching for preparation of MBA. Juggling between job and weekend coaching yielded nothing. I was devastated and took a much difficult decision to quit job and prepare dedicatedly for sometime , and this time, it was civil services. I came home, started preparing for the much awaited exam of the year. The first attempt was disappointing. Nevertheless, I wanted to give a second try and surprisingly was through the preliminary, but could not make through the mains. Meanwhile during preparation, bored out of the same monotonous life, I decided to give few hours of my every day into something new and challenging. To my own surprise, I landed up teaching in a school. Besides teaching, I loved the new opportunity and challenges-of handling children as well as their parents, who everyday had some or the other issue. I wondered if I was happy managing such grass root level responsibilities, why not take up a career in management, the path I wanted to take but couldn’t work much over it. I had only five months for the next big entrance exam. I cannot let this opportunity to go. Giving the best shot, I was through and finally have started walking into this new career path through IIM Ranchi.
BINNY LAKRA
ABG-The architect of brands which built the country-Monisha Krishnan, SJMSOM-IIT Bombay
Aditya Birla group of companies which started off its venture with trading cotton in the desserts of Rajasthan is now the leading producer in crucial sectors such as textiles, aluminum, cement and chemicals across the world. The company is a heritage left behind by a Gandhian visionary, Mr. Ghanshyam Birla who had an futuristic inspiring dream for the country ever since the pre-independence period. When globalization and liberalization were words of dismay for others in 1990’s it was this one man’s endeavor which had put Indian business in the global stage in the early 1960’s.By transcending obstacles which came in his way, he became the foremost industrialist of independent India. The company till today never fails in its national duty in impacting the lives of people who are in the weaker sections of the country with some meaningful welfare driven initiatives.
Monisha Krishnan
Aditya Birla Group : Impacting the Nation and its Citizens since 1857 – Shankha Shuvra Mukherjee, IIM Ranchi
A story that has began from a small place called Pilani from the hot desert-land of India, Rajasthan. A success story that made the whole nation live the spirit of freedom fight movement and the story that made people of the newly freed nation wonder and inspire. No-one could have ever imagined the small business started by cotton merchant Seth Shiv Narayan Birla in 1857 in a British ruled in India just after the wake of the Indian Nationalism with the Indian Mutiny, the stage was set for the ‘Swadeshi’ entrepreneurship. But, this business went on breaking all the expectations to become India’s third biggest conglomerate contributing to nation building and impacting the nation’s citizens in various aspects of their lives via the different products offered under the umbrella : UltraTech Cement, Aditya Birla Fashion & Retail, Aditya Birla Capital , Hindalco, Vodafone Idea Ltd. to name a few, each of which are one of the leading players in its respective markets. Today the brands reach has gone beyond the scope of our country, spanning 34 countries, anchored by a strong pool of employees over 1,20,000, which makes us proud as an Indian. Beside its business ventures ABG group has also focuses on the well-being of its diversified workforce as it is recognized as Aon Best Employer 2018 as well as focusing on its CSR activities ranging from women self help group to provide solar lamps to children, to training women to become entrepreneurs by setting up small garment industries to name a few. Apart from this, who can forget the chain of hospitals and schools are run all across the country by the group.
SHANKHA SHUVRA MUKHERJEE
Aditya Birla group bridging dreams to reality
After 10th standard, I moved to Indore, for my JEE preparation. This was my first time away from home. The board exam hang over was not even over yet and most of my friends left for Kota. I was the only one in my friend circle who was in Indore, I felt disconnected, and home sick. It was then that I purchased my first mobile phone and connected through Idea cellular network. It was “Idea” that helped to stay connected with friends and family. Aditya Birla group has impacted my life in many ways, Peter England, Allen Solly, Van Huesen are some of my favourite brands for cloths . In fact my first business formal that I purchased were from peter England showroom, It gives me immense comfort and confidence when I go for interviews. Aditya Birla Online Fashion app is my first choice for purchasing cloths online, it provides one of the best services with great quality and at a very good price. Shopping at Aditya Birla Online fashion app has been a great experience. Aditya Birla Idea payment Bank limited has made money transaction very simple, for most of my transaction among friends and family I use this app, it has been a very smooth experience without much hustle and bustle.
Amit Raghuwanshi
What an Idea, Sirji!
I remember walking down the lanes of Calcutta with my Grandpa. He pointed out to a now-shabby-looking building and told, “Birlaji kuch time yahan raha karte the”. Birlaji – A highly respected name within the Marwari community. He would go on and on about the impact Birlaji had made to the city of Calcutta and the stories mesmerised me. Without a doubt, Aditya Birla Group was a household name for me.
Arihant Jain
(IIM Ranchi) A day with Aditya Birla Group
Why Aditya Birla Group is big in my life
Neeraja MOhan Krishna complex
ABG-From Building dream homes to building confidence-Binny Lakra, IIM Ranchi
It was a cold winter morning when, I remember my mom telling me that we would soon be shifting to our new home. It was a moment of mixed feelings. The first five years of my childhood were spent in my grandmother’s home. I was one of those lucky kids who get to stay with their grandparents, but times do change and so it did for me when my parents decided to shift to our new home, whose construction had just begun. Next few months were a kind of picnic days for me, every day going to see the construction work and playing in that under constructed yet beautiful place. Amidst the dust all around the construction site, I remember myself climbing and jumping from the stack of some mysterious sacks piled up in one corner. Being a curious child to know about those sacks, I enquired a lot of people, from workers to my parents, and was told that those were sacks of Ultratech cement which are giving strength to our new home and I must say it still is giving the same strength. It was a dream come true when we finally shifted to our new home. Years later I had to leave the home to join a college for my under graduation. Having a new lifestyle, a lot to study and junk food I wondered why my clothes were shrinking all of a sudden, only to realize that I had gained almost ten kilos! All I needed was a complete change of my wardrobe. In an all-new city and limited money, I found a life-saving buddy-Pantaloons. To conclude, I must say, ABG has found a permanent place in my life, from building my very first home to helping me fill my wardrobe with beautiful and bright colors.The biggest challenge I faced was during the time I decided to take a different lane in my career path. I was happily working as an engineer in a multinational firm, having a peaceful life and adequate salary to fulfill my necessities, but somewhere I was not satisfied. Having seen my father and sister dedicatedly working for the society, I too had a deep buried desire to crack civil services. Where one part of my mind said civil services, another shouted MBA.Selecting randomly among the two, I took up coaching for preparation of MBA. Juggling between job and weekend coaching yielded nothing. I was devastated and took a much difficult decision to quit job and prepare dedicatedly for sometime , and this time, it was civil services. I came home, started preparing for the much awaited exam of the year. The first attempt was disappointing. Nevertheless, I wanted to give a second try and surprisingly was through the preliminary, but could not make through the mains. Meanwhile during preparation, bored out of the same monotonous life, I decided to give few hours of my every day into something new and challenging. To my own surprise, I landed up teaching in a school. Besides teaching, I loved the new opportunity and challenges-of handling children as well as their parents, who everyday had some or the other issue. I wondered if I was happy managing such grass root level responsibilities, why not take up a career in management, the path I wanted to take but couldn’t work much over it. I had only five months for the next big entrance exam. I cannot let this opportunity to go. Giving the best shot, I was through and finally have started walking into this new career path through IIM Ranchi.
BINNY LAKRA