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Competitions

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ADITYA BIRLA GROUP: A Quintessential part of my life - TAPMI

ADITYA BIRLA GROUP: A Quintessential part of my life - TAPMI

When it comes to Indian conglomerates, the name that holds prominence in our minds is Aditya Birla Group. Perhaps there is no place in our daily lives where this Fortune 500 company has not ventured into. But to me, ABG is much more than just a brand. It is like the go to place for me. Be it Pantaloons or More, or their highly coveted garment brands like Louis Philippe,Van Heusen, Peter England whenever I had found myself perplexed with choices I always sought refuge to one of these brands. I still remember, the very first time I bought my formal blazer from Louis Philippe. It was not any high profile business outing of any sort but still held a great meaning for me. More than anything else, that piece of suit instilled a much needed confidence in me which I later found extremely useful in corporate life.

Soham Bhowmik
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Fighting snow on my road to IIM Ranchi

Fighting snow on my road to IIM Ranchi

Few conglomerates around the world have an impact on our daily lives as the Aditya Birla Group of Companies. Be it connecting with our loved ones or the development of our beloved nation; the group has had its hand in everything. Idea after its merger with Vodafone has become the company with the most extensive customer base in India, Hindalco is one of the most reputed copper and aluminium manufacturing companies of the country, and Ultratech Cement is India’s largest manufacturer of grey and white cement.

Atishay Begani
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ABG - Where I learned my values from! -Shraddha Singh, IIM Ranchi

ABG - Where I learned my values from! -Shraddha Singh, IIM Ranchi

Aditya Birla Group! An Indian multinational conglomerate touching the lives of every sector of society. From cement to branded apparel, chemicals to fertilizers, financial services to telecom and whatnot, ABG has a contribution in every part of it.  Most of the population of India is not even aware while using the products and services of Aditya Birla Group and I was a part of this population for a major period.

shraddha singh
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ABG-The Road To IIM Ranchi – Pallavi Yadav

ABG-The Road To IIM Ranchi – Pallavi Yadav

26th December 2016 the date that will never be forgotten. This was the date when I for the first time entered the office of Aditya Birla Finance for my internship. I was in second year of my college and had never interned anywhere before. I knew that I had to have an experience of working in the corporate environment before I took the decision of pursuing an MBA. In few days of interning at Aditya Birla Finance I knew that I had to do an MBA because unlike some other internships, at Aditya Birla I was given full exposure of the corporate world which gave me the clarity in taking my decision.

pallavi yadav
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Story of a Fashion Enthusiast, Shivani Singh,IIM Ranchi

Story of a Fashion Enthusiast, Shivani Singh,IIM Ranchi

One word to describe the Aditya Birla group is “ubiquitous”-present everywhere whether we agree or not and also without our prior realisation. From the buildings we live in, clothes we wear to the calls we make to keep in touch with our close ones, Aditya Birla Group has a huge share in our day to day activities. This Indian multinational conglomerate, headquartered in Mumbai is the perfect example that we can relate to while understanding the various concepts of the “Marketing Management” book by “Philip Kotler” which we usually study in our B-schools. From differentiating its products, segmenting the market and identifying the target customers, Aditya Birla group has done a tremendous work in analysing the market by doing some serious market research and has nailed almost all the sectors of the economy.

Shivani Singh
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