Aditya Birla Group: Together we grow (IIM RANCHI)
Aditya Birla Group Is Big In My Life Because
Aditya Birla Group Is Big In My Life Because
‘Why Aditya Birla Group is big in your life’
When it comes to Indian conglomerates, the name that holds prominence in our minds is Aditya Birla Group. Perhaps there is no place in our daily lives where this Fortune 500 company has not ventured into. But to me, ABG is much more than just a brand. It is like the go to place for me. Be it Pantaloons or More, or their highly coveted garment brands like Louis Philippe, Van Heusen, Peter England whenever I had found myself perplexed with choices I always sought refuge to one of these brands. I still remember, the very first time I bought my formal blazer from Louis Philippe. It was not any high profile business outing of any sort but still held a great meaning for me. More than anything else, that piece of suit instilled a much needed confidence in me which I later found extremely useful in corporate life. The corporate life was the very first occasion, when I left my home and since then I have been living outside for four years. In these years I have been to many states across the country and being a bachelor, my life more or less revolved around Pantaloons or More, be it for day to day necessities or any special occasion. There has hardly been a place where I could not find one of these stores. Then comes another feather in the cap of ABG called Idea. It came int the picture with a bang. It was perhaps the most commonly used telecom service a college goer was using back in the days.
Since childhood we have known the three big Indian Conglomerates, namely, Tata, Birla & Ambani to have touched the lives of common man due to its traditional Indian ethos. Prior to liberisation of Indian Economy in early 1990’s, Birla group has been one of the few MNC’s having operations in India.
Dynamic, vibrant and youthful nature of the Aditya Birla Group fascinates the story of change and transformation. “Birla Haveli” in Rajasthan, 1860 where all it started by respected Shiv Narayan Birla and now transformed into multiple companies over 35 countries acquired in fields like CARBON black, Universal Financial Solution, Aluminium, Cellular, Cement, E-commerce, Mutual funds, Fashion stores and many more. Which clearly shows the engagement of our daily life with Aditya Birla Group.
“We are what we repeatedly do. Excellence, then, is not an act, but a habit. ” – Aristotle. The depth of this inspirational quote is well realized by Aditya Birla Group and goes in line with their mission statement “To deliver superior value to our customers, shareholders, employees and society at large.”.
Aditya Birla Group is a truly Indian company with over 1.2 lakh people serving it proudly. The group owns and operates market leaders in multiple domains ranging from insurance, apparel, telecom, infrastructure and many more.