Competitions

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Aditya Birla Group; Shaping India’s Lifestyle – Disha Shinde, IIFT

Aditya Birla Group; Shaping India’s Lifestyle – Disha Shinde, IIFT

Over time brands have grown to do more with identity than identification. We have integrated brands in our personal lives in terms of status indicators and trust in quality. Even still it is almost ironic how we claim to love or be loyal to a brand without having any clues about those who introduced the brand and created its image as we see it.

Disha Shinde
ABG - My life's dream

ABG - My life's dream

Aditya Birla Group-the name itself is so big that it has managed to touch millions of hearts by its

Abhisek Panda
ABG, My life revolves around it - Rishabh Vijay, MDI Gurgaon

ABG, My life revolves around it - Rishabh Vijay, MDI Gurgaon

To understand the kind of impact a conglomerate like Aditya Birla Group has on the lives of ordinary Indian consumers like me, one just needs to look at the ABG footprint in our daily lives. Just like each person has a carbon footprint, we can look at the ABG footprint for each person. 

Rishabh Vijay
Competitions | InsideIIM