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Aditya Birla Group - Taking India to the World, Parantap Chakrabarti, SJMSOM

Aditya Birla Group - Taking India to the World, Parantap Chakrabarti, SJMSOM

It was as a high school student that I came across this powerful commercial which ended with these words - 'Aditya Birla Group , taking India to the World'. Very few groups can stamp their authority with such class as ABG. ABG is a story of grit, determination and passion. Born out of a family which dreamed of conquering horizons from their arid roots of a 19th century desert town, the Birlas braved many a storm. To think that an Indian could have his own jute empire in 20th century British India and later negotiate the difficulties of the notorious 'License Raj' by establishing factories in Thailand is a vindication of the very same words which would become their group slogan - 'Taking India to the World'. While in our daily lives we cannot help but be touched by ABG in some way or the other, it was through books that I came to know the group much better. Traveling back after a round of shopping, I continued through Gurcharan Das' India Unbound. There was a sense of awe and admiration reading through G.D Birla's association with the freedom struggle and his companionship with the Mahatma all the while smiling satisfactorily within while glancing at the Van Heusen merchandise I had bought. Today the group conglomerate touches our lives in many ways be it the clothes we wear, the mobile networks we use or the cement which goes into our surrounding buildings. In many ways Aditya Birla Group represents the ethos of our 2000 year old civilization - we have both re-imagined and reinterpreted ourselves with the changing times, Aditya Birla isn't what it was a 100 years back and so isn't India and that is what lends its timelessness to us.

Parantap Chakrabarti
Aditya Birla Group. India and Beyond.

Aditya Birla Group. India and Beyond.

Aditya Birla Group is an Indian Multinational, headquartered in Mumbai, India. It operates in 35 countries with more than 120,000 employees worldwide. The group was founded by Seth Shiv Narayan Birla in 1857. The group has interests in viscose staple fibre, metals, cement (largest in India), viscose filament yarn, branded apparel, chemicals, fertilisers, insulators, financial services, telecom, BPO and IT services. The group has proved transformational for the Indian corporate landscape, championing values of professionalism, quality and consumer centrism. The group has had a track record of over 150 years and recorded a revenue of 44 Billion dollars in 2018. With most of it’s120,000 employees being Indians, the group has made a considerable contribution to the yeomen work of job creation, something that has been instrumental in India's rapid modernisation since attaining independence. An early Pioneer of the metals industry in the country, the firm has played it’s part in building up India's infrastructure, a sector key to securing overall economic growth. The group also spearheads the country’s largest cement manufacturer. Already a market leader in their core businesses not only in India, but the globe over, the group was not ready to rest on its laurels and expanded into newer sectors of the economy so as to maintain their record of sustainable and robust growth. Coming up with highly important companies in sectors as diverse as telecom and fashion, the group has been a pillar of consistency and excellence across business lines. All these facts just reemphasize how important the Aditya Birla Group has proved in not only the Indian, but the global context.

Devdutt Upadhye
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