Competitions

Driving Humanity - SIBM Pune

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Value for Generations “No son can stay away from talking to their mother once in a day.”Just as each and every human, I couldn’t end my day without having few words with my mother. The only single and the biggest reason is “I love my mom.”Thanks to Aditya Birla group for their “IDEA.” Right from the day I started using a mobile phone, I had IDEA cellular with me, connecting me to the world and connecting the world to me.It’s not just that I randomly selected idea as my preferred network. My HERO Dad suggested me to get an IDEA connection as he is one of the attached customer of IDEA. This clearly shows how Aditya Birla Group has been part of our lives of our family through generations.Could even imagine a single day without having any means of communication and Aditya Birla Group has made life’s easier and much better with their services. Couldn’t even compare IDEA with other firms because, IDEA never let me to try any other services. One word for Aditya Birla Group, which is never said but always felt – Thankyou. There is one line which keeps me motivating; how hard the situation is “BELIEVE IN YOURSELF.”Being a film-maker, I need to explain the story lines (Using my imagination) to multiple people, to seek their opinions. I have my own imagination, which is mostly filmy-romantic-emotional content, which has to be heart felt only then the story gets a life. Most people listen to the stories, but do not understand the life of the story, which make it very difficult for a story teller to project his ideas. The battle ground is hard. That doesn’t mean we can win.I’m a short story writer. I used to narrate stories for short films. People used to like the topic but do not actually get connected with the story. It really left me to think about my ability of writing and narrating the stories. One question/One doubt about myself took me deep down and left me with lots of questions following.I had no idea how I could come over it and prove myself about the skill which I have other than to believing in myself and improving my work day by day. I stayed positive about my work and I believed my content. Most of content was love stories. Tried making them as much as real as possible.Then I realized that I need to show case my level of imagination and creativity to the world rather than following the opinion/structure the rest of the world has. One decision has changed my perspective. I then started to work, took help of my friends. Then eventually, I started directing shorts. Directed a short “CADBURY LOVE.” (Available on YouTube). Participated in several film making competitions as well. Couldn’t win the events but got acclaimed as one of the coolest stories and coolest way of presentation. This is nothing less than winning a competition.There was no hard-physical work. There was no agony. But the desire to prove ourselves has led to think and believe in my work. I believed myself. Magic spell worked out. Happy Ending.

An Idea can change your life - Aditya Birla Group

When I come’ through the name of Aditya Birla Group, the first things that come in my mind is Idea- An idea can change your life. I am using Idea cellular network for the last 10 years. It has become my inseparable part of my life, connecting with my family, my friends, all my professional connections and connecting with the world. Idea cellular always motivates me to be creative and find a unique and simple solution to a complex problem. The tagline-“An Idea can change your life” insists me to find a simple way of tackling big problems. I am greatly Inspired by an advertisement, where four friends from different states go for other states having a different language than there native state language, they helped each other on phone call how to communicate with local peoples. The idea helped them to overcome the language barrier. I also visited five countries this year and the internet helped me to overcome the language barrier in communication with different people during the visit. The group was founded by Seth Shiv Narayan Birla in 1857. Since starting group has diverged itself in many sectors like textile, telecom, chemicals, fertilizers, cement. Aditya Birla group has contributed a lot to the Indian economy by developing Indian brands and manufacturing industries. It feels proud to see Indian brands in competition with foreign brands. When it comes to naming the Indian legacy of industry, one of the names come is Aditya Birla group.

ABG: Adding value & Inspiring people | MDI, Gurgaon

ABG operates in multiple verticals such as cements, branded apparels, chemicals & fertilisers, financial services, telecommunication, and IT services to name a few. Hence, you have to be living under a rock if you have never used a product by ABG in your life.

LITTLE THINGS: BIG DIFFERENCE- NISHITHA, SIBM-PUNE

Every element in this universe is in synergy with every other element, the interactions of these different elements produce a combined effect greater than the sum of their separate effects. What if I say there is a single entity, which is a concoction of different elements touching millions of lives every single day and making them better, easier than the previous day by adding a little everyday, making it large. This Entity is making life richer with love and laughter by helping to build stronger bonds with people who we love and far away from us by providing cellular services offering superior voice and broadband connectivity across India. Helping us to build our safe home by offering building solutions, white cement, concrete, tile adhesives and building the roads connecting our homes. To travel back to our homes safely it “shares the strength” by manufacturing and suppling of carbon black additives by catering to leading brands and companies across the tire, rubber, plastic, ink and paint industries globally. Also, this entity brings together the learnings and businesses of two renowned Indian fashion icons, Madura Fashion & Lifestyle and Pantaloons creating a synergistic core that will act as the nucleus of the fashion businesses and making us look and feel better. They also bring smiles on 7.5 million people by their welfare driven programs: healthcare, education, sustainable livelihood programs, infrastructure, building model villages; transcending the conventional boundaries of business because they care. They impact million lives in a small way but together the impact is huge. That is Aditya Birla Group for you: doing little things making it better and bigger for you.

Growing Strong - MDI Gurgaon

From our conversations to our apparel and even the buildings we live in, Aditya Birla Group has infiltrated our lives to an incomparable extent. It has traced with me my entire journey from Shamli to Delhi- for graduation, to my work days after that. The Idea network helped me keep in touch with my loved ones and kept me attached to my roots, besides being the medium of constant support and comfort. The CSR activities undertaken by this group have enhanced the lives of countless people and inspired a great number of people, including me, to contribute to the society that makes us what we are. It is funny how if you don’t sit down to notice it, you won’t even realise the kind of presence and impact that ABG has in our lives- it is ubiquitous!

Story of my life - Siddarth Pandey, MDI Gurgaon

Why is Aditya Birla Group big in my life?