Competitions

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Aditya Birla- The saviour - SIBM Pune

Aditya Birla- The saviour - SIBM Pune

Aditya Birla Group is a multinational conglomerate that has a wide array of business in the field of textiles, aluminum, cement, cellular telecom, retail, and many more. Aditya Birla’s Idea cellular and their UltraTech cement is a name of every household in India. The Ultra Tech cement of Aditya Birla Group has always been the world leader and the number one in India. It has been a household name for cement since a very long time and the awareness of the brand among people is huge. This is a great achievement for UltraTech cement. Being the “Engineer’s Choice”, UltraTech cement is the preferred brand for large scale industrial projects, and any major construction projects all over the country. Hindalco Industries Ltd. is an aluminium and copper manufacturing company and has been the flagship of Aditya Birla in metals business. Hindalco is the world ’s largest aluminium rolling company and the biggest producers of primary aluminium in Asia. The Aditya Birla Fashion and Retail Ltd.’s umbrella boasts the best fashion brands under Madura Fashion & Lifestyle and Pantaloons. 

Srujana Alla
Elevating Boundaries

Elevating Boundaries

Big things in life are not achieved until they are dreamed and worked on. As the visionary Seth Shiv Narayan Birla believed in pursuing business goals with dedication, the same principle applies for us to be successful in life. A dream of standing tall and wide was the motto of Aditya Birla Group (ABG), not only locally, but also globally. This capacity to distinguish from other market leaders is seen in different sector of ABG industries. ABG has always been the sector leader, be it viscose staple fiber, metals, cement, viscose filament yarn, branded apparel, carbon black, chemicals, fertilizers, insulators, financial services, telecommunications, BPO and IT services. Locally and worldwide, ABG brands and their products have touched many homes.

Meetali Saxena
Building a bigger picture! - SIBM Pune

Building a bigger picture! - SIBM Pune

Getting your first job is probably one of the most exciting things, it’s like achieving a big life milestone. With so much excitement comes so much nervousness. Especially if it means moving to a new city. All the things around you change- your home, your neighborhood, your way of living. It’s like starting from scratch. I will now share a little story of my how life changed when I moved to Bombay for my first job.

Shelina Dharani
Days With Rays-Avneet Anand, SIBM Pune

Days With Rays-Avneet Anand, SIBM Pune

Imagine the country, our life, our surroundings without high raised skyscrapers, communication towers, and the famously famous “zoozoos”. Or for that matter, have you ever noticed people on a Monday morning rushing to work wearing formal shirts with a prominent “stag” symbol or a “VH” on it? Aditya Birla Group has made an impact in my life by providing me with the best of clothing brands to shop from. Be it Pantaloons, Allen Solly, or Lifestyle, ABG focuses on providing apparels for men, women and children. The “everyday” middle class earning member in a family can afford to buy a branded item from stores for affordable rates. Keeping aside the clothing line, let me talk about Vodaphone which turned out to be a savior for the “tech-gen” by not only offering great internet and talk time plans, but also brought a smile on our face through their effective advertising, touching lives of people through stories. “Zoo-Zoo” tee-shirts became college fashion trends and I envied the little boy followed by his best friend – the pug. Lastly, I’ve grown up watching “UltraTech” cement ads. Thanks to the metals, copper and cement we have tall buildings beautifying Mumbai, Pune and many other cities all over India.

Avneet Anand
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