Change the Approach, Not the Goal | Nirvit Rustagi, MDI Gurgaon
Aditya Birla group – the conglomerate whose brand one must have used at least once in a life. ABG has got a large extensive diversified array of products varying from finance to cement, investing to fashion. Whether you need to building house, building roads, building flyovers - ABG got Ultratech cement, be it for fashion apparels or footwear’s – ABG got several brands like Van Heusen, Allen Solly, Louis Phillipe, etc. , for connecting people - ABG got Vodafone Idea limited, for managing or building one’s wealth - ABG got Aditya Birla Capital(ABC), for online shopping – ABG got abof.com, for agriculture – ABG got Indo Gulf Fertilizers(IGF). With multiple brands under the umbrella and is a group that has evolved over centuries catering to ever changing customer needs still it has held on to its core values of tradition & trust. Aditya Birla Group was started long back in 1857 even before our country was made. It is a brand which has evolved, adapted with changing market and consumer’s needs. Though time has passed the ABG group has remained. We can say that “ABG has been the constant in various generations”. I can sense this very quote as I see my grandfather wearing his Safari suit (Grasim) and I getting dressed up in my Van Heusen formals and we both shoot off to work. Aditya Birla group is on a vision to be a premium global conglomerate with a clear focus on each of these businesses and have a mission to deliver superior values to customers, employees, and society at large
