Competitions

The Aditya Birla Touch - Akaanksha Verma, TAPMI

“Aditya Birla Group” touches millions in the world. I am one of those millions. Although it’s one of the most famous and prominent Indian private sector conglomerates, most of us are simple unaware of the immense  presence this group has in our lives. The Group’s footprints  are present in almost all aspects of our daily lives. Perhaps, this is testimony to the fact that quite like its esteemed chairman Sri. Kumar Mangalam Birla, the group prefers its work to speak for itself instead of self-promotion. Let’s take a short dive into this mammoth ocean which is the Aditya Birla Group and see for ourselves via the lens of my individual experiences how this group and its work has affected us over the last 150+ years.

Victory Never Happens In The Comfort Zone - Rushi Shah, TAPMI

“Victory never happens in the comfort zone” is the line from Hrithik Roshan’s speech titled Defeat, Defeat. Such quotes are now routine, thanks to the very effective social media. But the concern now is, are these quotes effective? 

The Ethos Of The Aditya Birla Group - Sidhant Gupta, TAPMI

ABG - My Daily Routine | Riddham Agarwal, TAPMI

As the tagline of Aditya Birla Group says, “Taking India to the World”, ABG did touch millions in the world. ABG has a huge impact on my life too. The company has so many products to offer that I feel I am all in all surrounded by ABG products. Be it my house made up of Ultra Tech cement , my bikes tyre filled with carbon black, my Peter England clothes, my Vodafone service etc etc. Be it any product, ABG has now become a part of my daily routine.

Aditya Birla Group - A House of Trusted Brands - Sowjanya Sampathkumar, TAPMI

Financial solutions, soda-cans, cement, fashion, tyres, telecom, fertilizers – as unrelated as they may be at the first glance, a closer look throws light on the giant relationship between them.

The Silent Knight - Akash Hegde, TAPMI

2009 counts among one of those special years for me. Not because I became a pseudo-adult who had just graduated from High School and into college, No; but because I was given a new mobile by my father. It didn’t matter to me then which sim my phone had as long as its network didn’t falter - and trust me, it didn’t. However, I can’t help but wonder how nonchalantly Aditya Birla Group ventured into my life and gave it a new dimension from that moment on, its network standing strong for the best part of my teenage years as it allowed me to exploit its cheap plans to the fullest.

Affecting Lives, The ABG Way - Harshul Agarwal, TAPMI

Aditya Birla group-What comes into your mind when you hear these three words? Probably Idea cellular limited and Ultratech cement are the kinds of brand which crosses through your mind. But let me tell you all that Aditya Birla Group is much more than that. I tell you what comes into my mind when I hear this Group’s name, it fills my mind with so many memories of my past in which somehow there are something which belong to this Business Group, like my trip to renukut where there is a huge hindalco plant, memory of my childhood during my house construction, and so much more which I cant mention in just one article. I was surprised when I got to know that most of the apparel brands, I like are owned by Aditya Birla Group only, like Peter England, Allen Solly and my all-time favorite Louis Philippe.

Why Peter England Is A Powerful Brand - Sudhanshu Gupta,TAPMI

If you think about it, Peter England makes you do things that you normally wouldn’t do (e.g. wait hours in line for a drop, save for couple of months just to get a specific item,spend hours at a time to look for items that would give you the look you always wanted, etc.). I think that’s powerful because all the work necessary to design the products and market them in a way to create a meaningful story that people can connect to immediately is something that shouldn’t be overlooked.