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Aditya Birla Group - Endurance and Versatility - Keys to Success | Rishabh Joshi - IIFT

Aditya Birla Group - Endurance and Versatility - Keys to Success | Rishabh Joshi - IIFT

Ever since I was a kid, strength, agility along with truthfulness and love being showcased caught my attention and nothing much has changed. One brand that has consistently contributed in building our nation and strengthening our foundations has been Ultra Tech cement. Being India’s largest cement manufacturers, Ultra-tech has always focused on the technical aspect and quality of the product and not just on the flamboyancy to promote their products. With this honesty, they have always had a technician explain the product and focus has always been on the quality and compliance of the product. This has not only given the products an extra credibility but has also set benchmarks for products that belong to the same domain.

Rishabh Joshi
The journey of dream, commitment and faith

The journey of dream, commitment and faith

Life is what happens when you’re busy making other plans-John Lennon this quote has always been an important learning of my life. Everything started 25 years back when I was the first child born in a Punjabi joint family and everyone in my family was high on emotions. The very next day I was diagnosed with a hole in my heart and everything turned upside down from there. Being from a middle-class family and affording a treatment in the ’90s was a tough ask for my parents. My parents left no stone unturned to provide me the best treatment and, in the end, a miracle happened and I got a second life at AIIMS Delhi. To date, my mother is apprehensive talking to me about those days of struggle but after that incident, I had promised myself not to let my parents sacrifice and hard work go in vain.  

Ishaan Dhawan
Shine bright like a diamond | Samayita Bhattacharya, IIFT

Shine bright like a diamond | Samayita Bhattacharya, IIFT

Memories of childhood are like dreams that stay with you even when you lie awake. One of the fondest memories of my childhood was when for the first time I walked into a mall holding my mother’s hand. Young as I was, the lights gleaming above me, fascinated me and evoked the deepest of my imagination, even at that tender age. My city was preparing for a very special occasion, Durga Puja. Hailing from a typical Bengali family, eight-year old me looked forward to what every fellow Bengali does every year- Puja shopping. That was the day when I entered into a place which would be my wonderland for years- Pantaloons. I was young and not such a keen fashion enthusiast, but that didn’t matter when you stepped into this place. I remember running around the store, among the colorful clothes displayed for children of all ages and eight-year old me felt immense pride when she thought how this year, she would be the best dressed among her cousins. Pantaloons stores have an abundance of choices across categories that range from western to Indian wear, formal to party wear and active wear for men, women and kids. That was the beginning of a life-long connection between Pantaloons and me. Under the wings of the Aditya Birla Group, the brand Pantaloons has also extended its horizons to fashion accessories like fragrances, footwear, handbags, watches, sunglasses and much more and is now a leading fashion retail in India as well as globally. And ever since that day in my childhood, be it any occasion or not, shopping at Pantaloons has given me immense joy. It has given me fulfillment and has often been my therapy. Now as I delve into my b-school journey, the Aditya Birla Group brands which have been instrumental in defining my personality has been Allen Solly and Van Heusen. As Edith Head rightly said: “You can have anything you want in life if you dress for it.” And these two brands make me shine brighter at all times adding to my confidence each day. This aspirational conglomerate operating in 35 countries with a diverse portfolio ranging from cement to fashion apparel, telecom to financial services and many more sectors, employing around 120,000 people worldwide, has been inspiring me to rise beyond all limits. The global presence of Aditya Birla Group truly intrigues me. Aditya Birla Group does not only have a dominating presence in every major economic sector but is also ahead in its CSR activities. From providing scholarships to students to pursue higher education and establishing hospitals, educational institutions, basic infrastructural facilities, it also encourages women empowerment, vocational training through technology parks, agriculture focus and farm development, and so much more. It is a company providing solutions to problems faced by every segment of the society and touching the lives of every individual in a unique way, teaching them to dream big.

SAMAYITA BHATTACHARYA MBA 2019-21 (Delhi)
Failure is not fatal, Failure is inevitable!| Shubham Raja, IIFT

Failure is not fatal, Failure is inevitable!| Shubham Raja, IIFT

Since my formative years at school, I used to do good in studies, but when I joined my undergrad college, I became heedless and started taking my studies for granted. I started to bank on my past laurels and achievements and that was the biggest mistake I’ve ever made in my journey so far.

SHUBHAM RAJA
A Sense of Home | Snehal Khetan, IIFT

A Sense of Home | Snehal Khetan, IIFT

Since Independence Aditya Birla group has advanced into multiple sectors and spread its wings with the help of various brands and products. It’s a home brand. It’s not possible that even a single household will not have the products of Aditya Birla group. 

Snehal Khetan
The story of first formal suit & challenging times | Pratik Sawant, IIFT

The story of first formal suit & challenging times | Pratik Sawant, IIFT

ABG has contributed massively to nation building and it is inevitable to not come across ABG’s product in a day’s activity. Being said that, ABG has contributed at a very special time in my life which I won’t be able to forget. It was the time of my farewell from school, it was 2010. Never in my life had I worn a suit and it was this time that I needed a formal suiting. Coming from a humble family I started out searching for a proper suit that would suit me for farewell as well as for future use as and when required. I searched many stores and found that few suits way too overpriced and few of them didn’t fit the criteria that I presumed should have, but I came across one store where the price was affordable for me as well as the suit was elegant for me to stand out of the crowd. I spent hours in the apparel store in a dilemma which one to buy and which one to drop. After around 2.5 hours I decided upon the suit which I saw at the first instant. It suited perfect for me. And that suit is still with me. The store name was Peter England. And later on, I got to know that it was a part of Aditya Birla Group. The occasion was special and I will live with it forever where I found the perfect match, thanks to Peter England & Aditya Birla Group.

PRATIK VISHWAS SAWANT MBA 2019-21 (Delhi)
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