“A brand is a voice and a product is a souvenir.” – Lisa Gansk
Part A : Connecting friends and family
Nobody, I believe, demonstrates the above words better than this
Nobody, I believe, demonstrates the above words better than this gem. Aditya Birla Group evidently is an umbrella group to all the varied brands, serving varied purposes of life. I have always been fond of ABG products, and it’s almost as easy to find them around as flowers in a garden, for they exist in every market segment that I can relate with, and they have added much value to my lifestyle, even more than what I could expect. Vodafone-Idea is a real exemplary here. Fast and accessible network in any of the remote areas helps from beaches, treks to day to day spots, it keeps me connected, sane and updated. The offers and the wide range of options serve both quality and affordability, and what else could one ask for?
WHY IS ADITYA BIRLA GROUP BIG IN MY LIFE?
Aditya Birla Group, the business conglomerates whose name resonates with the life of every individual in the country and the globe. The group touches lives and hearts of millions of consumers all over the world through their differentiated products with inclination towards sustainability. Be it apparel industry or fashionable clothing or telecom; the group has emerged as a leader and has paved its way towards India’s third largest private conglomerate with presence in 35 countries and more than 1,20,000 employees globally.
HOW DID I OVERCOME CHALLENGES TO ACHIEVE MY AMBITIONS IN LIFE?
I worked with the oldest private bank in the country and was endued with the responsibility to increase the book value of the bank in terms of retail credits in Delhi-NCR. Being an engineer, I was new to the financial sector but I have a knack of learning inside me that forces me to keep on pushing the boundaries. I aspire to hold a senior leadership profile in a business conglomerate and for that I believe that experiences and learning is beneficial as it provides the opportunity to grow as an individual. I learnt about the financial and retail credit segment through books, online resources and took assistance from the seniors.
How Aditya Birla Group influenced my life?
I'm Rushikesh Shinde came from Kokarud a very small village From sangli district of Maharashtra. When I was born, we used to live in a very small house which was made from hard soil and it required cow dung polish every week. It created many problems to live around with 6 family members and we as family faced different and harsh conditions with every season. After few years when my father joined Government Services as a Tahsildar officer he built fine house with the help of Aditya Birla group cement for us. It was a life changing experience for our whole family. We got a strong house where we had no worries about weather conditions. It is hygienic place, it gives comfort which was alien to us and even after 20 years of use, it hasn't changed a little bit. It is as strong as it was built at that time. We haven't required any maintenance so far. Engineer's gave report that we don't have to worry about the next 50 years. So, as of now ABG has played a crucial role in my life that it completed my basic need of having a good shelter with quality assurance. Thinking of future I expect nothing less from ABG to build our lives easier with their products.

