Learning | InsideIIM

When Marketing Meets Data Analytics, Business Strategy Ft. Sayantani B, Target, MuSigma, MICA

In India, many engineers choose to pursue an MBA. And many more find themselves wondering which career path to pursue post MBA. One of the most lucrative careers MBA graduates can pursue? Data analytics. But let’s face it, there are various roles that once can pursue in an analytics career. You can work in finance, strategy, marketing and even operations or HR as an analyst. So what are the skills one needs to get into such a career? And if you’ve graduated as an engineer, what kind of opportunities are open to you? Answering your questions today is Sayantani Bandyopadhyay, Site Merchandiser at Target and MICA alum. A graduate of IIEST Shibpur, Sayantani also worked with Mu Sigma straight out of engineering college. Post MBA, and having studied marketing analytics at MICA, Sayantani shares her career journey with us today. Don’t forget to check it out!

Team InsideIIM21 Sept 2020

CA Final Toppers Talk: How To Prepare For CA Final In The Last Two Months, Ft. AIR 5, 14, 17

We know this is not something that you usually see on InsideIIM. But, we are sure that a lot of you are from the bunch that was not sure what to do with their commerce degrees and went on to prepare for CA. Some of you might have trodden the path as well. And some of you might have friends who are preparing for the coveted CA Final exam this year. This video is for all those people who would take up the CA Final exam in November 2020. We spoke to some of the CA Final toppers from last year, who are all now part of the Aditya Birla Group Finance Leadership Program (https://www.abglp.adityabirla.com/programs/finance_leadership_program), and wanted to understand how they approached their examination with just two months to go!

Team InsideIIM15 Sept 2020

Decode The E-Commerce DNA | Ft. Amazon, Flipkart, Tata Cliq

E-commerce, one of the most lucrative career options open to anyone today. While every other industry is wondering how to stay relevant during this pandemic, e-commerce and all things digital are thriving in many cases. Companies like Amazon, Swiggy, Grofers, Big Basket, Flipkart, Myntra, Uber, etc are going strong right now. And why not. Most of us cannot step out of our homes, so these companies bring the necessities right to our doorstep. Even before the pandemic though, MBA grads were choosing to work with startups, e-commerce giants, etc. Product management, strategy, marketing, there are many roles to take up in an e-commerce business. In this article, look at the stories of some MBA grads who have worked with various e-commerce companies across the spectrum. Find out from them as to what makes e-com a cool sector to work in. What’s more, you also get a chance to foray into an e-commerce career at the end of this article. Read on and find out how!

Team InsideIIM03 Sept 2020

Here's A Sneak Peek Into Kounsel | InsideIIM's 1-on-1 Mentorship Program

Every successful person will tell you that having a mentor can really benefit you. An industry professional who has been there and done that can give you valuable advice regarding your career decisions, guiding you towards your goals and success. From basic questions like how to prepare for interviews, to career advice on choosing a domain, switching jobs or industries, or even starting your own business, mentors can help you make your dreams a reality.

Team InsideIIM30 Aug 2020

Bond With Pidilite – The Ultimate B-school Case Study Competition: An Opportunity To Be Part Of The Mazboot Jod Journey

Remember the iconic Fevicol Ads on TV? Or the one where your fortunes changed within seconds of applying Fevikwik on a fishing rod? For decades, these ads have made these brands something that every Indian household trusts. And these iconic brands germinated from more than half a century old parent company, Pidilite.

InsideIIM Career Services27 Aug 2020

How To Be The Brain Behind The Brand, Ft. Maggi, Dove, Surf Excel, Axe, Dairy Milk

Maggi. Ghadi Detergent. Dairy Milk. Colgate. Nirma. Amul Butter. Parle G. Some famous brands that kids across India would know. These brands are stuck in our minds as funny ads, jingles, quirky statements or just 2 minute foods. But how did they begin? Who made these names iconic, household terms? The answer lies somewhere between strategy and marketing! If you’re an MBA aspirant or student interested in marketing, you would probably want to work on a brand such as this. You would essentially become a part of the FMCG story - enriching those household utility brands that we all know and love! In this article, meet some marketers who have contributed to the stories of famous, iconic or just daily FMCG brands. Find out what makes an FMCG career interesting. Is selling soaps, atta or noodles really a passion project? What rewards do you get as an FMCG marketer? This article provides you a glimpse. And a little something more. An opportunity to create your own marketing career! Check it out now!

Team InsideIIM26 Aug 2020

I'll Credit My Strategy For Acing CAT More Than My Educational Background | Saathwik K, 99.99%iler

Saathwik Kolluru, during his final year of Civil Engineering at IIT Bombay, decided to give CAT a chance. And guess what? He got 99.99%ile in his first attempt and converted IIM Calcutta. How did he manage to do that? Was it pure intellect, or a product of well-thought strategy? Get to know more about that in today’s video.

Team InsideIIM26 Aug 2020

Comprehensive Guide To Virtual Classes And Tips From Current B-School Students

It’s no surprise that COVID-19 has taken over the world. It has definitely disrupted your plans of experiencing the b-school life. The in-coming batches, as well as current students, have been thrown into a new form of the education system - online education - which they hardly have any grip on. How does one attend classes, do group assignments, solve case studies, etc in virtual classes? Yes, it is kind of unfair. However, COVID-19 is not going anytime soon (at least until the vaccine is out) and we have to learn to live with it, and make the best of the current conditions. Let's start by learning everything about virtual learning right from what it is, it’s mediums, benefits, tips for seniors, etc. Read the full article to know everything about the online classes and more.

Team InsideIIM24 Aug 2020