What is Marketing Analytics? Is it the marriage of Marketing and Data Analytics? How much knowledge of Data Analytics do you need to be a successful marketer in this increasingly data-driven corporate world?
Not all successful founders are from the prestigious B-schools. Some start their journey from little to completely unknown institutes and some don’t even get closer to the management school gates. We have someone who has done his MBA from an institute that has ‘entrepreneurship’ in its name. After his MBA, he tried his hands in a couple of ‘not-so-successful’ business ventures as well. And then came the game-changer. Terribly Tiny Tales. A platform that not only gave voice to Anuj, but millions like him. Let’s dive in to know more about his journey and how ttt became a name synonymous with digital and content marketing in this episode of Konversations in Quarantine.
Ankit Gupta, gave the CAT Exam four times, and finally converted IIM Lucknow. Being a BITS Pilani graduate, CAT didn’t seem to be a difficult exam for him. He even scored 96.5%ile in his first attempt without any preparation. However, during his first 3 attempts, he realised he lacked a very important part that can fetch you a good percentile in CAT: mental preparedness. It was in his 3rd attempt when things went haywire. He had to deal with his father's alcoholism, a hectic work schedule, and CAT prep. Hence, he was not able to score a seat at the IIMs even in his 3rd attempt. That is when he decided to leave everything behind and start traveling. He gained a little perspective in life and decided to sit for CAT 2018, finally converting IIM Lucknow.
We are floored by your enthusiasm for the first fanTAStic quiz and would like you to show the same rigor going forward. We are here with the second quiz of the fanTAStic quiz competition, in association with TAS. The quiz today is on the freshly brewed Tata brand, Tata Cha.
Data and Data Analytics has somewhat become a buzzword today. How deeply is Data Analytics important to the world of tomorrow? What role does it play in the Operations sector? Get answers to these questions, and more, in this episode of InsideIIM’s Professor of the Year 2020.
Javin Madaan, Senior Consultant at KPMG India got interested in writing the CAT and pursuing an MBA during his work with FMCG companies. He realised that if he wanted to crack the uber competitive CAT exam, he needed a strategy unique to his own strengths. Bringing the rigour and discipline from CA preparation as well as his unique experience analysing and strategizing as a consultant, Javin decided to focus on scoring the sectional percentiles he needed to crack a legacy IIM or a top Indian b-school. In this video, he shares how he cracked IIM K by scoring 96%ile in CAT 2019, with 99.7%ile in VA-RC, 94%ile in DI-LR and 81%ile in Quants.
Imagine working in the same company for 9 long years in an age and time where everything comes with an expiry date. This is what Varun’s relationship with the FMCG behemoth Nestlé has been like. Varun Sethuraman joined Nestlé right out of SPJIMR. A marketing graduate, Varun took up challenging roles within Nestlé in the first year of his Management Trainee stint. From there grew manifold within the organization. Category and Channel Head of Nestlé West India, Varun currently is in a Trade Marketing role. Varun takes us through to his career trajectory within Nestlé in this video, mapping his time and learning within the company.
Lakshya Kumar scored 99.99%ile in CAT 2019, the highest amongst non engineers to have written the exam in 2019. Also he started his CAT prep in Feb 2019, just 7 months prior to CAT. Lakshya's focus and clarity on writing the CAT and making it to IIM C is something every CAT aspirant will gain from. In this video, Lakshya tells us how he managed to score 99.98%ile in VA-RC and DI-LR and 99.7%ile in Quants. Lakshya even chose to work with NITI Aayog and IDBI Bank to learn the ropes of corporate culture as well as understand if an MBA was really the right path. Graduating with his BMS qualification, Lakshya paints a picture of how CAT can be cracked by non engineers with exemplary results. Watch this video to gain insights into just how to think about the various CAT sections, how to stay motivated, how to pace your preparation and more.
What is Marketing Analytics? Is it the marriage of Marketing and Data Analytics? How much knowledge of Data Analytics do you need to be a successful marketer in this increasingly data-driven corporate world?
Not all successful founders are from the prestigious B-schools. Some start their journey from little to completely unknown institutes and some don’t even get closer to the management school gates. We have someone who has done his MBA from an institute that has ‘entrepreneurship’ in its name. After his MBA, he tried his hands in a couple of ‘not-so-successful’ business ventures as well. And then came the game-changer. Terribly Tiny Tales. A platform that not only gave voice to Anuj, but millions like him. Let’s dive in to know more about his journey and how ttt became a name synonymous with digital and content marketing in this episode of Konversations in Quarantine.
Ankit Gupta, gave the CAT Exam four times, and finally converted IIM Lucknow. Being a BITS Pilani graduate, CAT didn’t seem to be a difficult exam for him. He even scored 96.5%ile in his first attempt without any preparation. However, during his first 3 attempts, he realised he lacked a very important part that can fetch you a good percentile in CAT: mental preparedness. It was in his 3rd attempt when things went haywire. He had to deal with his father's alcoholism, a hectic work schedule, and CAT prep. Hence, he was not able to score a seat at the IIMs even in his 3rd attempt. That is when he decided to leave everything behind and start traveling. He gained a little perspective in life and decided to sit for CAT 2018, finally converting IIM Lucknow.
We are floored by your enthusiasm for the first fanTAStic quiz and would like you to show the same rigor going forward. We are here with the second quiz of the fanTAStic quiz competition, in association with TAS. The quiz today is on the freshly brewed Tata brand, Tata Cha.
Data and Data Analytics has somewhat become a buzzword today. How deeply is Data Analytics important to the world of tomorrow? What role does it play in the Operations sector? Get answers to these questions, and more, in this episode of InsideIIM’s Professor of the Year 2020.
Javin Madaan, Senior Consultant at KPMG India got interested in writing the CAT and pursuing an MBA during his work with FMCG companies. He realised that if he wanted to crack the uber competitive CAT exam, he needed a strategy unique to his own strengths. Bringing the rigour and discipline from CA preparation as well as his unique experience analysing and strategizing as a consultant, Javin decided to focus on scoring the sectional percentiles he needed to crack a legacy IIM or a top Indian b-school. In this video, he shares how he cracked IIM K by scoring 96%ile in CAT 2019, with 99.7%ile in VA-RC, 94%ile in DI-LR and 81%ile in Quants.
Imagine working in the same company for 9 long years in an age and time where everything comes with an expiry date. This is what Varun’s relationship with the FMCG behemoth Nestlé has been like. Varun Sethuraman joined Nestlé right out of SPJIMR. A marketing graduate, Varun took up challenging roles within Nestlé in the first year of his Management Trainee stint. From there grew manifold within the organization. Category and Channel Head of Nestlé West India, Varun currently is in a Trade Marketing role. Varun takes us through to his career trajectory within Nestlé in this video, mapping his time and learning within the company.
Lakshya Kumar scored 99.99%ile in CAT 2019, the highest amongst non engineers to have written the exam in 2019. Also he started his CAT prep in Feb 2019, just 7 months prior to CAT. Lakshya's focus and clarity on writing the CAT and making it to IIM C is something every CAT aspirant will gain from. In this video, Lakshya tells us how he managed to score 99.98%ile in VA-RC and DI-LR and 99.7%ile in Quants. Lakshya even chose to work with NITI Aayog and IDBI Bank to learn the ropes of corporate culture as well as understand if an MBA was really the right path. Graduating with his BMS qualification, Lakshya paints a picture of how CAT can be cracked by non engineers with exemplary results. Watch this video to gain insights into just how to think about the various CAT sections, how to stay motivated, how to pace your preparation and more.
