I. Introduction The professional landscape is evolving rapidly, with digital marketing emerging as a cornerstone of business success. As organizations prioritize their online presence, the demand for skilled digital marketers continues to rise. This has opened up unique opportunities for individuals from engineering and management backgrounds to transition into the field.
In 2024, AI is no longer a novelty in marketing; it's a necessity. As consumer expectations soar and data volumes explode, brands that harness AI's power leave their competitors in the dust.
The marketing industry faces a decisive split between AI marketing innovators and traditional practitioners. According to McKinsey's 2024 AI in Marketing Report, companies implementing artificial intelligence in marketing strategies increase efficiency by up to 40%, creating a measurable advantage in digital marketing ROI.
Remember the pre-internet days when advertising was carried out via television, billboards, and radio advertisements? Door-to-door sales and word-of-mouth publicity also played a vital role in marketing back then! With the boom in internet accessibility, cheaper data rates, and the shift to an entirely virtual world, everything has changed. Marketers can advertise our products to millions of people without going anywhere and even talking to anyone.
Would you believe us if we told you that Indians spend an average of 5 hours a day on their smartphones as per a recent report by Ericsson Consumerlab? As we use the internet to do almost everything - online learning, networking, paying bills, etc., brands have also increasingly spent more to build their online presence. Digital Media ad spends are a staggering Rs 28,043 crores, as per a report by GroupM.
An MBA from one of the prestigious Indian Institutes of Management (IIMs) is a transformative experience that equips students with the skills and knowledge necessary for a successful business career. One of the most important aspects of an IIM MBA programme is the foundational business education modules. These courses provide students with a comprehensive comprehension of a variety of business disciplines and aid in the development of a well-rounded skill set. This article series will examine the essential courses in an IIM MBA programme and guide how individuals can navigate and excel in them.
XLRI Jamshedpur and XLRI Delhi NCR celebrate a significant milestone as they proudly announce 100% placements for the graduating class of 2022-24 across their Two-year PGDM (BM) and Two-year PGDM (HRM) programs.
The first thing that strikes us when we think about fresher's is the energetic, raw perspective. The new brain, the personalities which are not stalled by the pressing factor of the external corporate world, the characters which can think past creative mind, the psyche which genuinely tries to accomplish something significant, the characters which are adequately adaptable to chip away at various things
I. Introduction The professional landscape is evolving rapidly, with digital marketing emerging as a cornerstone of business success. As organizations prioritize their online presence, the demand for skilled digital marketers continues to rise. This has opened up unique opportunities for individuals from engineering and management backgrounds to transition into the field.
In 2024, AI is no longer a novelty in marketing; it's a necessity. As consumer expectations soar and data volumes explode, brands that harness AI's power leave their competitors in the dust.
The marketing industry faces a decisive split between AI marketing innovators and traditional practitioners. According to McKinsey's 2024 AI in Marketing Report, companies implementing artificial intelligence in marketing strategies increase efficiency by up to 40%, creating a measurable advantage in digital marketing ROI.
Remember the pre-internet days when advertising was carried out via television, billboards, and radio advertisements? Door-to-door sales and word-of-mouth publicity also played a vital role in marketing back then! With the boom in internet accessibility, cheaper data rates, and the shift to an entirely virtual world, everything has changed. Marketers can advertise our products to millions of people without going anywhere and even talking to anyone.
Would you believe us if we told you that Indians spend an average of 5 hours a day on their smartphones as per a recent report by Ericsson Consumerlab? As we use the internet to do almost everything - online learning, networking, paying bills, etc., brands have also increasingly spent more to build their online presence. Digital Media ad spends are a staggering Rs 28,043 crores, as per a report by GroupM.
An MBA from one of the prestigious Indian Institutes of Management (IIMs) is a transformative experience that equips students with the skills and knowledge necessary for a successful business career. One of the most important aspects of an IIM MBA programme is the foundational business education modules. These courses provide students with a comprehensive comprehension of a variety of business disciplines and aid in the development of a well-rounded skill set. This article series will examine the essential courses in an IIM MBA programme and guide how individuals can navigate and excel in them.
XLRI Jamshedpur and XLRI Delhi NCR celebrate a significant milestone as they proudly announce 100% placements for the graduating class of 2022-24 across their Two-year PGDM (BM) and Two-year PGDM (HRM) programs.
The first thing that strikes us when we think about fresher's is the energetic, raw perspective. The new brain, the personalities which are not stalled by the pressing factor of the external corporate world, the characters which can think past creative mind, the psyche which genuinely tries to accomplish something significant, the characters which are adequately adaptable to chip away at various things
