What Made Ola Enter The Ever Competitive Online Food Delivery Industry?

On 19th December 2017 a news story popped out, Ola acquired Foodpanda – India Division for a stock deal and was going to invest $200 Million into that business. Most of the people didn’t understand that move and why Ola would want to enter a completely different business from what they have been successful in i.e Cabs and Transport. Ola bought TaxiForSure for $200 million a year back but that made sense as it would come under the market expansion as per the Ansoff matrix and reduce one of its competitors and increase its fleet of vehicles but what are they looking for in food delivery industry which comes under diversification (new market and product). This is a little risky move. People can understand this move if they are closely following the moves and strategies of Ola. Now let’s analyze in detail why Ola made this move. Let’s start with analysis and growth of the 2 companies, Ola and Foodpanda in India.

DoMS, IIT Roorkee22 Dec 2017

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A Baniya’s Take On Demonetisation

It has been about 13 months since the government announced the much criticised demonetisation policy on 8th of November 2016. Much has been debated and written about it since then. While the opposition and the intellegisia of the country has been hounding the government day and night about its failure, the government still calls itself the champion of anti-corruption crusade based on the slew of economic reforms that they have bought in including demonetisation.

ANKUSH ARYA21 Dec 2017

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What Is It Like To Be An Average Student At A Top IIM?

With two terms done and dusted, one thing I’ve realised is that I have been average in every sense. Grades being just below the median, not a part of any of the famed clubs, past performance is average when benchmarked against peers and even summer placements indicate the same!

Anonymous Writer18 Dec 2017

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A Cup Of Sanity - Whatever You Do Or Don't Do, Life Goes On

"It was the worst of all, wasn't it? A project heavy term, packed with insane placement rush. I am so glad it's over." A mind says."Yeah, true that." A heart replies.

abhishek kshirsagar18 Dec 2017

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Big Data Analytics In Marketing

Data is the new currency in town and all giant corporations, as always, can’t have enough of it. Google probably knows more about many of us than we know ourselves! This huge amount of data is processed and analysed to gain insights about the customers and into the functioning of the business and finds application in almost all fields. The information about customers is of particular use to marketers.

Apoorv Gupta13 Dec 2017

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Mad Men's Don Draper's Wisdom - Draper-ism

Rarely, comes along a TV show that leaves a lasting impression in the minds of the viewers, to an extent, that viewers seem to relate and imitate the characters as well as their idiosyncrasies. TV Series that manage to pull of a cult fan base, are able to achieve that because of their mesmeric characters, gripping storylines, intricate plots and the fan favourites, ‘quotable dialogues’. The key to a lasting cult lies in delivering consistently in each episode and leaving the viewers wanting for more, *cliffhanger*. One such show that became an obsession worth having, well, at least for me, was ‘Mad Men’.

IMI New Delhi11 Dec 2017

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Analysing Godfather To Learn Advanced Competitive Strategy

Advanced Competitive Strategy is a course from the strategy domain taught by the Director of IIM Lucknow, Professor Ajit Prasad. This course while may come across as one that will be extremely complex and serious, was filled with an immense amount of fun and fervour. Strategy courses are known for being demanding and heavy, yet here is a course than entirely changed my perspective towards the subject.

Divyanshi Bhansali11 Dec 2017

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Advanced Oral Communication Course At IIM Lucknow

Another great course I took this term was the Advanced Oral Communication Course or AOC which is taken by Professor Neerja Pande. She belongs to arts field and was brought up in Lucknow itself.  This course from the communications department is very different from the typical courses at a B-School, yet it is as or more essential than the ones taught across both years.

Divyanshi Bhansali11 Dec 2017

Read More

What Made Ola Enter The Ever Competitive Online Food Delivery Industry?

On 19th December 2017 a news story popped out, Ola acquired Foodpanda – India Division for a stock deal and was going to invest $200 Million into that business. Most of the people didn’t understand that move and why Ola would want to enter a completely different business from what they have been successful in i.e Cabs and Transport. Ola bought TaxiForSure for $200 million a year back but that made sense as it would come under the market expansion as per the Ansoff matrix and reduce one of its competitors and increase its fleet of vehicles but what are they looking for in food delivery industry which comes under diversification (new market and product). This is a little risky move. People can understand this move if they are closely following the moves and strategies of Ola. Now let’s analyze in detail why Ola made this move. Let’s start with analysis and growth of the 2 companies, Ola and Foodpanda in India.

DoMS, IIT Roorkee22 Dec 2017

Read More

A Baniya’s Take On Demonetisation

It has been about 13 months since the government announced the much criticised demonetisation policy on 8th of November 2016. Much has been debated and written about it since then. While the opposition and the intellegisia of the country has been hounding the government day and night about its failure, the government still calls itself the champion of anti-corruption crusade based on the slew of economic reforms that they have bought in including demonetisation.

ANKUSH ARYA21 Dec 2017

Read More

What Is It Like To Be An Average Student At A Top IIM?

With two terms done and dusted, one thing I’ve realised is that I have been average in every sense. Grades being just below the median, not a part of any of the famed clubs, past performance is average when benchmarked against peers and even summer placements indicate the same!

Anonymous Writer18 Dec 2017

Read More

A Cup Of Sanity - Whatever You Do Or Don't Do, Life Goes On

"It was the worst of all, wasn't it? A project heavy term, packed with insane placement rush. I am so glad it's over." A mind says."Yeah, true that." A heart replies.

abhishek kshirsagar18 Dec 2017

Read More

Big Data Analytics In Marketing

Data is the new currency in town and all giant corporations, as always, can’t have enough of it. Google probably knows more about many of us than we know ourselves! This huge amount of data is processed and analysed to gain insights about the customers and into the functioning of the business and finds application in almost all fields. The information about customers is of particular use to marketers.

Apoorv Gupta13 Dec 2017

Read More

Mad Men's Don Draper's Wisdom - Draper-ism

Rarely, comes along a TV show that leaves a lasting impression in the minds of the viewers, to an extent, that viewers seem to relate and imitate the characters as well as their idiosyncrasies. TV Series that manage to pull of a cult fan base, are able to achieve that because of their mesmeric characters, gripping storylines, intricate plots and the fan favourites, ‘quotable dialogues’. The key to a lasting cult lies in delivering consistently in each episode and leaving the viewers wanting for more, *cliffhanger*. One such show that became an obsession worth having, well, at least for me, was ‘Mad Men’.

IMI New Delhi11 Dec 2017

Read More

Analysing Godfather To Learn Advanced Competitive Strategy

Advanced Competitive Strategy is a course from the strategy domain taught by the Director of IIM Lucknow, Professor Ajit Prasad. This course while may come across as one that will be extremely complex and serious, was filled with an immense amount of fun and fervour. Strategy courses are known for being demanding and heavy, yet here is a course than entirely changed my perspective towards the subject.

Divyanshi Bhansali11 Dec 2017

Read More

Advanced Oral Communication Course At IIM Lucknow

Another great course I took this term was the Advanced Oral Communication Course or AOC which is taken by Professor Neerja Pande. She belongs to arts field and was brought up in Lucknow itself.  This course from the communications department is very different from the typical courses at a B-School, yet it is as or more essential than the ones taught across both years.

Divyanshi Bhansali11 Dec 2017

Read More