Having a prodigious opportunity to intern with Lamborghini, I got a chance to observe an auto car show at grass root level. Captivating the media, consumers and other influencers at automotive shows can be a big challenge. Let’s start with the fact that most shows offer little surprises. For the most part, most new-car introductions or unveils are known by visitors well in advance of the show.
Ten years ago, paid media dominated the marketing sphere and companies had more power to influence the purchase decision of customers. Today, however, customers have access to most of the information about the products and the services offered to them. So, it is becoming increasingly difficult for companies to influence the purchase decisions of the customers and they are coming up with more creative new ideas to do so.
Greece, in the recent decade, has been in the limelight for rather debt-ly reasons. In retrospection, the fear of ‘Grexit’, may have sown seeds that triggered Brexit. Yet, Greece was my only escape to Europe. So with Zeus and Athena to scrutinise my moves, I chose to study at ALBA Business Graduate School, Athens, right at the cradle of western civilisation.
We bring to you creations by the pens of unsung authors of Hel(L). This one is by Prateek Mangal , IIM Lucknow Batch of 2018
Robert Frost might actually be on to something when he wrote the poem 'The Road Not Taken'. Often, in life there are going to be two roads and you will have to make a choice. You will grapple with career choices like - 'Engineering and then Marketing?', 'Government Business School or Private Business School?', 'Generic MBA or MICA?' and so on.
Eric Maisel, an American Psychotherapist, Author, Teacher and Coach once said, "We have enough experiences in a day to make art for a decade."
1. Only Indian official position holder
Why is it that Dharma Production's romantic movies and Vishesh Films' horror movies both find enough takers at the box office? The key to this question is in the concept of Market Segmentation. If segmented well, there is space for Karan Johar's creations and for Anurag Kashyap's too. This holds true for fairness creams to cars and for biscuits to business schools. In this video, students of MISB, explain the concept of Market Segmentation using India's favourite past time - movies and their respective production houses.
Having a prodigious opportunity to intern with Lamborghini, I got a chance to observe an auto car show at grass root level. Captivating the media, consumers and other influencers at automotive shows can be a big challenge. Let’s start with the fact that most shows offer little surprises. For the most part, most new-car introductions or unveils are known by visitors well in advance of the show.
Ten years ago, paid media dominated the marketing sphere and companies had more power to influence the purchase decision of customers. Today, however, customers have access to most of the information about the products and the services offered to them. So, it is becoming increasingly difficult for companies to influence the purchase decisions of the customers and they are coming up with more creative new ideas to do so.
Greece, in the recent decade, has been in the limelight for rather debt-ly reasons. In retrospection, the fear of ‘Grexit’, may have sown seeds that triggered Brexit. Yet, Greece was my only escape to Europe. So with Zeus and Athena to scrutinise my moves, I chose to study at ALBA Business Graduate School, Athens, right at the cradle of western civilisation.
We bring to you creations by the pens of unsung authors of Hel(L). This one is by Prateek Mangal , IIM Lucknow Batch of 2018
Robert Frost might actually be on to something when he wrote the poem 'The Road Not Taken'. Often, in life there are going to be two roads and you will have to make a choice. You will grapple with career choices like - 'Engineering and then Marketing?', 'Government Business School or Private Business School?', 'Generic MBA or MICA?' and so on.
Eric Maisel, an American Psychotherapist, Author, Teacher and Coach once said, "We have enough experiences in a day to make art for a decade."
1. Only Indian official position holder
Why is it that Dharma Production's romantic movies and Vishesh Films' horror movies both find enough takers at the box office? The key to this question is in the concept of Market Segmentation. If segmented well, there is space for Karan Johar's creations and for Anurag Kashyap's too. This holds true for fairness creams to cars and for biscuits to business schools. In this video, students of MISB, explain the concept of Market Segmentation using India's favourite past time - movies and their respective production houses.
