MBA Alumni

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How Google Algorithm Can Be Used For Effective Search Engine Optimization (SEO)

How Google Algorithm Can Be Used For Effective Search Engine Optimization (SEO)

In this digital age, internet has ruled the way people are connecting, buying, shopping, etc. Digital marketing has become an important part of the core marketing activities of any organisation in the recent years. Search Engine Optimization (SEO) is an integral part of digital marketing and this article will show how one can understand the algorithm of Google, the prominent Search Engine, and use it for optimisation of web sites.

Hasibuddin Ahmed
Demonetization – RBI – Government Of India v/s Dalal Street

Demonetization – RBI – Government Of India v/s Dalal Street

November 8, 2016, was the historic day when the Prime Minister of India – Mr Narendra Modi announced a 50-day drive towards demonetization of the already printed old Rs. 500 and Rs. 1000 currency notes effectively from midnight of that date. The demonetization drive was basically put in action to end the fake currency circulation of the high denomination notes in the Indian economy and as a strict measure against the parallel or black economy. Since the announcement of the demonetization, people holding a huge chunk of black money have been finding innovative ways to safeguard their wealth. Some seem to have found out ways to safeguard a substantial part, while others chose to declare their wealth and bear the fines.

SDA Bocconi Asia Center
11 Ways To Leverage Your Performance Appraisal

11 Ways To Leverage Your Performance Appraisal

Annual appraisals are an integral part of corporate life. Like it or not, you can't wish it away. Performance targets are usually set at the beginning of the year. Your performance against these targets is then monitored on a periodic basis. At the end of the year or the end of the appraisal period, your achievements and performance are evaluated in the backdrop of the targets that you committed to at the beginning of the year.

Srinivasan R
MBA Alumni | InsideIIM