My journey with Aditya Birla Group - Rahul Sajeev, NMIMS Mumbai
“Aditya Birla Group” is a name that doesn’t need an introduction especially to Indians. I personally can relate to Aditya Birla group through its products which I have come across in my day to day life. Aditya Birla group is present over 14 industry sector- Vodafone Idea Pvt Ltd, Aditya Birla Fashion and Retail Limited, Ultratech Cements and the list goes on. Their products and services have always been part of my life. Being an ardent user of internet and mobile phone, Idea and now Vodafone Idea has played the biggest role. I remember the first phone my dad bought had an idea sim, even now I have a Vodafone connection which actually shows their presence in my life. As we all have become more dependent on internet, service providers have an eminent role to play. To get the best in class clothing, brands like Allen Solly, Louis Philippe, Van Heusen and Peter England are the ones that I would prefer. Rather than going to different stores for all these brands Pantaloons is where I would shop as all these brands are there under one roof. Being a car enthusiast and having a passion for driving I spent most of my free time in car. Fuel efficiency, grip and control depends upon properties of the Tyre. Tyre has carbon black which plays a major role in their properties. Being the world leader in carbon black manufacturing and supply it has enabled Tyre manufacturers to make more stronger and safer Tyres for customers like me. The list doesn’t end here more than being a direct user of its products, indirectly we all would have been a consumer at some point in our life, making it a big part of everyone’s life.
