MBA Aspirant

11,790 articles
Page 612 of 1474
The Aditya Birla Group - Making An Impact | Ravi Anand Jha, MDI Gurgaon

The Aditya Birla Group - Making An Impact | Ravi Anand Jha, MDI Gurgaon

It was a 7th of August, 2017. I was all prepared for my first day at my first job. I was a newbie in the corporate world, an engineering student graduated a week ago. Despite this there was burning desire to understand the intricacies of the business world. The level of anxiousness could be determined from the mere fact that I woke up (hardly slept last night) at the sound of the alarm at 6.30 AM without snoozing the alarm, almost 90 minutes before the time I was to be picked up by the office cab. It was quite different from my usual morning routines where I was used to wake up with the least possible time to get ready (read 15 minutes). I took my breakfast, and donned on the only white shirt I had, bought a couple of days before, from the nearest Pantaloons. The upper crest logo of Louis Phillipe on the white shirt looked amazing, though the logo iterates the motto of ‘Rise above the rest’, I would be lying if I say I was full on confidence. I could feel the butterflies in my stomach, anxious and excited were the two words to describe my situation.

Ravi Anand Jha
ABG - We Feel The Difference, MDI Gurgaon | Ruchika Badesra, MDI Gurgaon

ABG - We Feel The Difference, MDI Gurgaon | Ruchika Badesra, MDI Gurgaon

Aditya Birla Group is a conglomerate that has its footprints throughout the industry, throughout 35 countries and throughout the people’s heart. It influences everyone in one way or the other. Within two decades, it has positioned itself equivalent to the contemporary world without losing its underlying core values of Integrity, Commitment, Passion, Seamlessness and Speed. As ABG says, their strength lies in diversity of people. Similarly, our faith in ABG lies due to diversity of products ABG provides to us be it cement to build our houses of dreams, PVC flooring to secure and beautify our house, jute goods to boost ethnicity of India, auto trims to increase our comfort in carts, textiles and garments to dress to impress, life and insurance products to secure our lives and the list will go on.

Ruchika Badesra
A Bit Of ABG And A Bit Of Me - Renuka Singh, MDI Gurgaon

A Bit Of ABG And A Bit Of Me - Renuka Singh, MDI Gurgaon

Roti, kapda, makaan aur Wifi(food, clothing, shelter and Wifi) – the basic needs of modern mankind. And someone has really taken it upon themselves to single handedly cater to all these needs. Yes, it is Aditya Birla Group. Through brands such as the previously owned More(roti), Allen Solly, Van Heusen, Forever21(kapda), Ultratech Cement, Hindalco(makaan) and Idea(WiFi), ABG has touched every household in some way. But the one trailblazing brand for me under the ABG umbrella is Liva. Liva goes beyond the conventional apparel vision of making a consumer look good and really just focuses on making a consumer feel good. After all, isn’t it all about being comfortable in your own skin?Moreover, ABG connected the people of this country and India as a nation transformed into a large community with the arrival of Idea. While other networks boasted about their network and the ease of entertainment content streaming it provided, Idea essentially focused on the educational aspect of internet usage. The Idea Internet Network (IIN) campaign highlighted the fact people didn’t need to restrict themselves to a specific stream of education and could instead follow their passion by taking up online lessons facilitated by Idea as an internet service provider. What an idea, sirji!

Renuka Singh