Rural Marketing: An Eye Opener! | My Mahindra Diaries
The first week of the GMC program went like a breeze, and then I landed in Patna to dive straight into the project. The first couple of days were spent in getting a better understanding of the project from my buddy and also the Area Sales Managers handling different territories across the states of Bihar and Jharkhand. Then I got a chance to have a detailed discussion with my guide over VC and he explained to what his expectations were from this project and how I should go about structuring it. He asked me to explore the project in depth and concentrate on good data collection and detailed research about our consumers and also about our competition.
Chiradeep Bhattacharya
