Product Mannagement

32 articles
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Decoding Product Strategy: Key Insights from an Industry Expert

Decoding Product Strategy: Key Insights from an Industry Expert

In the fast-paced world of startups and innovation, understanding and implementing effective product strategies is crucial for aspiring product managers. This article delves into key insights by our industry expert, Srivatsa Sanjeevi (Senior Director - Head Of Products - Goibibo, ex-Group Product Manager - Walmart, ex-Chief Manager - Samsung Electronics) on product strategy of two pivotal models—Jobs to be Done (JTBD) and First Principle Thinking—that form the bedrock of successful product management. Whether you are a student or a working professional interested in product management, mastering these models can significantly enhance your strategic thinking and decision-making skills.

Team InsideIIM
No Coding Knowledge? No Problem! - Land High-Paying PM Jobs Without a Technical Background

No Coding Knowledge? No Problem! - Land High-Paying PM Jobs Without a Technical Background

If you're someone who self-admittedly can't write a single line of code or reset their home’s Wi-Fi router - Can you land a high-paying Product Management job at the UBERs, Microsofts, & Swiggys of the world? Yes, in a nutshell. So, imagine you're interviewing for a PM role at a top company. Given your lack of technical background, a question that is bound to arise is - "Product managers must work closely with engineers to develop and ship world-class products. How do you deal with that aspect of the job, given you don’t have a technical background?" Don't worry if you're not sure about the answer - we've got you covered. Continue reading to find out.

Team InsideIIM
Can Product Managers Become CEOs? | Explained

Can Product Managers Become CEOs? | Explained

A McKinsey report stated that product management is emerging as the new training ground for future CEOs. The buzz has been around for a long time — To become a great CEO, be a great Product Manager first! It has become ingrained in our thinking and how we talk about product management. For newcomers, it is an exciting concept. Make decisions, Create the vision, and Command respect! Everyone wants to be a CEO. However, is it true? Can Product Managers Become CEOs? Does a Product Manager qualify to become a CEO? Let us find out.

Hamsalekha BP
Product Management Practice Case Study: LinkedIn

Product Management Practice Case Study: LinkedIn

Product management practice case study interviews are like brain teasers for aspiring product managers! It typically involves a hypothetical business problem or scenario that the candidate is asked to analyze and provide a solution for, which goes on for about 30 minutes to an hour.

Team InsideIIM
Master the Art of Product Management with These Must-Have Tools

Master the Art of Product Management with These Must-Have Tools

If Captain America has a vibranium shield, Thor has Mjöllnir, and Hawkeye has his bows & arrows, what does a Product Manager have? Well, PMs have some amazing product management tools that ensure their firm grasp on the market and customer-related trends and facilitate robust road mapping and strategy-building processes. And even if you are not a Marvel buff, we are pretty sure that our initial comparison of PMs with superheroes will not throw you off as it takes no less than superhuman abilities to perform multifarious crucial tasks on a day-to-day basis as a Product Manager does. But what are these tools that we are talking about and how do they boost a Product Manager’s efficiency? Let’s find out!

Hamsalekha BP
Product Mannagement | InsideIIM