Sales & Marketing | InsideIIM

25 Free Digital Marketing Certifications To Add To Your CV During Lockdown

Thanks to the COVID 19 influenced lock-down, we all have a lot of time on our hands. There’s been a lot of discussion as to how this extra time can be utilised, especially by an MBA aspirant or student. One of the things everyone will tell you? Learn a new skill. The awesome thing is that you can learn whatever interests you online. Be it Skillshare offering free classes and discounts, or Udemy offering deep discounts, or Coursera offering practically free certifications, there’s a lot of learning you can do. And if you’re an MBA aspirant hoping to get into b-school this year, or an MBA student waiting for that internship to formally begin, these skills will just add more value to your profile and your work! Last week, you saw the top finance, HR and operations courses you could pursue digitally. Today, let’s check out some marketing courses you can pursue. And here’s the thing - most of these courses are completely FREE!

Team InsideIIM15 Apr 2020

Marketing Management By Philip Kotler : My Quest & Takeaways

During my engineering, I had a startup that I was running with really successful people. They were technically well-versed and trusted me with marketing. Now, I used to read a bit but mostly made decisions based on my gut. It was tough to justify why I was doing what I was doing. I thought the reason is lack of background, and I had heard about this book called -the bible of marketing written by Philip Kotler & Keller. My college library had that book, and I decided to give it a shot.

Abhishek Mishra06 Apr 2020

The Science To Success | Ft. Saurabh Sengupta, Ex VP Sales - Zomato, IIM Indore

Today’s Konversation is dedicated to Saurabh Sengupta, a Sales Sales Educator & Practitioner, previously Senior Vice President of Sales at Zomato and IIM Indore Alum. Find out if there’s a science to success and why Saurabh’s IIT and IIM tags didn’t really matter in the long run. Saurabh talks some honest, harsh truths, gives a lot of gyaan and all that while, sounds like your neighbourhood best friend. Intrigued? Watch these videos featuring Saurabh’s talk at Konversation Cafe (if you haven’t already!) and find out how you too can take an offbeat career path and make it successful.

Team InsideIIM02 Apr 2020

How Can Marketers Create Business Impact During This Economy? - Part 2

This is Chapter 2 in a blog series. If you’re new to the series, visit the series home page to read from the start.

RISHI KUMAR31 Mar 2020

Search Engines And Infinite Scrolling

Ever wondered why every social media platforms use infinite scrolling and why a company like Google does not. The giant, the creator of the game, is not using a method which proved to be more successful when it comes to content consumption by users.

Yuvank faujdar28 Mar 2020

A Marketing Manager's Journey To Amazon Prime, Seattle, USA | Ft. Pallavi Mishra, SCMHRD Alumni

Working in one of the FANG (Facebook Amazon Netflix Google) companies is the dream of every aspiring marketer who is studying Marketing in B-school. In today’s article, we bring you one of the marketers who is living that dream. Pallavi Mishra started her b-school journey in the year 2011 from SCMHRD. From there she meandered her way to Amazon Prime as Marketing Manager of North American Market, Seattle, US. Want to know about her journey? Keep scrolling!

Team InsideIIM25 Mar 2020

How Can Marketers Create Business Impact During This Economy? - Part 1

Currently, the whole world is fighting against the disaster caused by the coronavirus. It is not only affecting our health, but it is also adversely affecting our economy. These type of pandemic slowly kills the economy by breaking the global supply chain and lowering the consumption. People are not consuming goods and services at the rate they were consuming before. This leads to low sales for businesses. Businesses all over the world are reporting losses. If the present scenario continues for a long time, then we might see a recession too. Businesses are constraining their budget and are looking for a way to minimize their expenses. This makes the job of a marketeer difficult; now they are expected to increase their sales with a shoestring budget. In this article, we will try to look into various types of strategies that firms can adopt amidst a shoestring budget.

RISHI KUMAR21 Mar 2020

From SIBM To A PPO In ITC To A National Modern Trade Manager At RB | Story of Dhruv Anand

In the last year of MBA degree, there is lot of emphasis on career - where to work, what to do? How does one make this decision? Finding answers to career-changing decisions are not easy. Therefore we got you a story of Dhruv Anand. He has done MBA in Marketing in SIBM 2013-15. He was not only the national winner of the Mahindra War Room but was also able to bag a PPO with ITC. How did he do that? Read the full story here.

Team InsideIIM11 Mar 2020