As part of the leadership series, MICA recently hosted Mr. Bhaskar Choudhuri, Chief Marketing Officer, APAC, Lenovo. In a session titled, ‘A Marketer’s Journey: from Chocolate to Chips,’ he shared his journey, how the consumer journey has evolved and what goes behind successful marketing campaigns such as Cadbury’s ‘Kuch Meetha Ho Jaaye’.
Creating a brand is not enough, as you scale up your business, you need to understand the various aspects of a brand for it to succeed. This guide on Brand Management interview will equip you with the terminologies that will help you understand the world of Branding better. This is also an important topic for your interviews.
Do you want to create a career in marketing? If yes, you need to know details about a marketeers' role and responsibilities. And there is no better person to tell you that than the Chief Marketing Officer of Netcore Solutions (former VP and Global Marketing Head at Zycus) - Mr Diptarup Chakraborti. He did his MBA - Marketing from SIBM class of 1995, did his Undergrad in Computer Science from Fergusson College, Pune and 1.5-year experience in Indian Express before his MBA. Here is the interview of the same. Read to know more.
In your last leg of preparations for your dream B-school, it is important to have some understanding of the various specializations to choose from. One of the most sought-after specialization is Marketing. In this article, we will try to provide a nano MBA capsule related to Marketing. What is Marketing? To help you ace your interviews and get a clearer understanding of the various terminologies used in Marketing. I have written another article on Brand Management concepts, which is also important for your interviews. Read it here:
Imagine working in a company wherein less than 5 years you get to be in an HR role, a sales, and marketing role and move to a strategy role. All of this at the very early stage of your career! A taste of different worlds while being at the same organization and learning the nuances of the overall business step by step! This is exactly what XLRI Jamshedpur graduate Akshay Gupta got after joining Mahindra. In today's video, we will meet this miracle of Mahindra, who did not only pick the business fast but worked towards developing his ‘General Management’ capabilities.
There's hardly anyone who is not aware of TED Talks, but for those of you who are still in the dark, let me explain what a TED Talk is all about.
Before the text starts getting saffron or blue and white, let me shed some light on a few common terms and their connection in the field of branding and marketing:
Kurkure started as a bridge snack between the desi namkeen and western potato chips category to bring the goodness of chips and spicy flavours of different states of India to life. It was introduced as a national brand for an anytime and anywhere snack. It has now become a loved brand under Pepsico but was initially launched under Leher with the tagline, ‘Kya Karein Control Nahi Hota’ to stress upon the irresistible taste of Kurkure. Even the name Kurkure was suggested after a market survey where the respondents rated the crunchiness (Kurkura) as the most beloved characteristic of the product. It has always been positioned as ‘Apna Kurkure’ with a pinch of Indianness both in terms of taste and advertisements. The core message of the brand is that it brings the whole family together and the same is portrayed in all its vernacular commercials (be it Tamil/Bengali). #TedhaHaiParMeraHai #TedhiMedhiFamily started with Juhi Chawla (who matches well with the desi and vibrant nature of the product) and her imaginary family and was followed by Parineeti Chopra (#RemixBahurani) and her family of celebrities (including Boman Irani and Farida Jalal). The core value of togetherness always remained the same in whatever twist they brought in their product. Family Express was the first of its kind marketing campaign where user-generated content was printed in thousands of packets of chips all throughout India. Kurkure has been constantly drawing insights from Indian families.
As part of the leadership series, MICA recently hosted Mr. Bhaskar Choudhuri, Chief Marketing Officer, APAC, Lenovo. In a session titled, ‘A Marketer’s Journey: from Chocolate to Chips,’ he shared his journey, how the consumer journey has evolved and what goes behind successful marketing campaigns such as Cadbury’s ‘Kuch Meetha Ho Jaaye’.
Creating a brand is not enough, as you scale up your business, you need to understand the various aspects of a brand for it to succeed. This guide on Brand Management interview will equip you with the terminologies that will help you understand the world of Branding better. This is also an important topic for your interviews.
Do you want to create a career in marketing? If yes, you need to know details about a marketeers' role and responsibilities. And there is no better person to tell you that than the Chief Marketing Officer of Netcore Solutions (former VP and Global Marketing Head at Zycus) - Mr Diptarup Chakraborti. He did his MBA - Marketing from SIBM class of 1995, did his Undergrad in Computer Science from Fergusson College, Pune and 1.5-year experience in Indian Express before his MBA. Here is the interview of the same. Read to know more.
In your last leg of preparations for your dream B-school, it is important to have some understanding of the various specializations to choose from. One of the most sought-after specialization is Marketing. In this article, we will try to provide a nano MBA capsule related to Marketing. What is Marketing? To help you ace your interviews and get a clearer understanding of the various terminologies used in Marketing. I have written another article on Brand Management concepts, which is also important for your interviews. Read it here:
Imagine working in a company wherein less than 5 years you get to be in an HR role, a sales, and marketing role and move to a strategy role. All of this at the very early stage of your career! A taste of different worlds while being at the same organization and learning the nuances of the overall business step by step! This is exactly what XLRI Jamshedpur graduate Akshay Gupta got after joining Mahindra. In today's video, we will meet this miracle of Mahindra, who did not only pick the business fast but worked towards developing his ‘General Management’ capabilities.
There's hardly anyone who is not aware of TED Talks, but for those of you who are still in the dark, let me explain what a TED Talk is all about.
Before the text starts getting saffron or blue and white, let me shed some light on a few common terms and their connection in the field of branding and marketing:
Kurkure started as a bridge snack between the desi namkeen and western potato chips category to bring the goodness of chips and spicy flavours of different states of India to life. It was introduced as a national brand for an anytime and anywhere snack. It has now become a loved brand under Pepsico but was initially launched under Leher with the tagline, ‘Kya Karein Control Nahi Hota’ to stress upon the irresistible taste of Kurkure. Even the name Kurkure was suggested after a market survey where the respondents rated the crunchiness (Kurkura) as the most beloved characteristic of the product. It has always been positioned as ‘Apna Kurkure’ with a pinch of Indianness both in terms of taste and advertisements. The core message of the brand is that it brings the whole family together and the same is portrayed in all its vernacular commercials (be it Tamil/Bengali). #TedhaHaiParMeraHai #TedhiMedhiFamily started with Juhi Chawla (who matches well with the desi and vibrant nature of the product) and her imaginary family and was followed by Parineeti Chopra (#RemixBahurani) and her family of celebrities (including Boman Irani and Farida Jalal). The core value of togetherness always remained the same in whatever twist they brought in their product. Family Express was the first of its kind marketing campaign where user-generated content was printed in thousands of packets of chips all throughout India. Kurkure has been constantly drawing insights from Indian families.
