Here's Aarushi Agrawal, a MICA alumnus, sharing her journey from an Instagram Influencer to ITC Limited to Unilever along with tips on how to crack the selection interviews of colleges and companies. Read on to know her journey here!
“The higher the expectations about unselected alternatives, the lower is the level of satisfaction with the chosen good.”
Packaged water - Kinley, Bisleri and Aquafina
"You’re just a tweet away from your dream company", says Mr. Amandeep Singh Kochar, Business Director @ #VMLY&R. Amandeep Singh Kochar did his engineering with hopes of becoming a hacker, but soon realized that it wasn’t his cup of tea. When he entered his b-school, IFMR Chennai, he fell in love with the way MBA is taught. Unlike engineering, MBA included a lot of peer learning and open book exams. Calling MBA a reflection of the real world, he explains how working together with his peers to find solutions led him to decide that he wanted to continue working in the same fashion throughout his career.
Are you planning to do an MBA in Marketing? Have you given some thought on what your career trajectory be like? Are you aware what are you heading towards? If not, then don't worry! We introduce you to Somnath, a SIBM Pune Alumni (Batch of 2016) and currently works as Customer Project Specialist at Cisco. If you are someone who’s dream company is Cisco, then this article is must for you. Read to know more.
There are many obvious reasons why an engineer or BBA student will want to do an MBA. But why would a literature student from Lady Shri Ram College (DU) want to do an MBA? What are her reasons? What's her aim? Does she know where her career will take her? Well, the answer lies in this article. Meet Shreya Sachdev, Head of Strategy, Puma and an IIM Lucknow Alumni (Batch 2013-15). She specialises in marketing and strategy and has 4+ experience in the consulting and consumer sector. Read and learn from her b-school, internship, PPO and work experience now!
Cricket has experienced numerous rounds of development in the course of the most recent quite a few years. It began with only one format – Test Cricket. Excellence during this period requested characteristics, for example, tolerance, determination, specialized mastery. With the coming of the shorter ODI format, development, adaptability and a capacity to settle on speedy choices began to hold more noteworthy significance. Enter the time of Twenty 20s and the requirement for these qualities got amplified considerably more.
Have you seen a Rolex ad? They have expertly built a narrative around their brand, using their elegant design, as well as their brand ambassador - Roger Federer. It’s not just Rolex; many brands utilise storytelling as an effective tool to shape their brand perception, and attract consumers. So what exactly are brand stories? Brand Narratives? In MICA, they introduced a course called Storytelling so as to sensitise students to this concept. As future marketeers, you must know how storytelling works in the world of advertising, PR, brand building, etc. So find out what Storytelling really is in this video featuring MICA.
Here's Aarushi Agrawal, a MICA alumnus, sharing her journey from an Instagram Influencer to ITC Limited to Unilever along with tips on how to crack the selection interviews of colleges and companies. Read on to know her journey here!
“The higher the expectations about unselected alternatives, the lower is the level of satisfaction with the chosen good.”
Packaged water - Kinley, Bisleri and Aquafina
"You’re just a tweet away from your dream company", says Mr. Amandeep Singh Kochar, Business Director @ #VMLY&R. Amandeep Singh Kochar did his engineering with hopes of becoming a hacker, but soon realized that it wasn’t his cup of tea. When he entered his b-school, IFMR Chennai, he fell in love with the way MBA is taught. Unlike engineering, MBA included a lot of peer learning and open book exams. Calling MBA a reflection of the real world, he explains how working together with his peers to find solutions led him to decide that he wanted to continue working in the same fashion throughout his career.
Are you planning to do an MBA in Marketing? Have you given some thought on what your career trajectory be like? Are you aware what are you heading towards? If not, then don't worry! We introduce you to Somnath, a SIBM Pune Alumni (Batch of 2016) and currently works as Customer Project Specialist at Cisco. If you are someone who’s dream company is Cisco, then this article is must for you. Read to know more.
There are many obvious reasons why an engineer or BBA student will want to do an MBA. But why would a literature student from Lady Shri Ram College (DU) want to do an MBA? What are her reasons? What's her aim? Does she know where her career will take her? Well, the answer lies in this article. Meet Shreya Sachdev, Head of Strategy, Puma and an IIM Lucknow Alumni (Batch 2013-15). She specialises in marketing and strategy and has 4+ experience in the consulting and consumer sector. Read and learn from her b-school, internship, PPO and work experience now!
Cricket has experienced numerous rounds of development in the course of the most recent quite a few years. It began with only one format – Test Cricket. Excellence during this period requested characteristics, for example, tolerance, determination, specialized mastery. With the coming of the shorter ODI format, development, adaptability and a capacity to settle on speedy choices began to hold more noteworthy significance. Enter the time of Twenty 20s and the requirement for these qualities got amplified considerably more.
Have you seen a Rolex ad? They have expertly built a narrative around their brand, using their elegant design, as well as their brand ambassador - Roger Federer. It’s not just Rolex; many brands utilise storytelling as an effective tool to shape their brand perception, and attract consumers. So what exactly are brand stories? Brand Narratives? In MICA, they introduced a course called Storytelling so as to sensitise students to this concept. As future marketeers, you must know how storytelling works in the world of advertising, PR, brand building, etc. So find out what Storytelling really is in this video featuring MICA.
