Sales & Marketing | InsideIIM

Brand Amitabh Bachchan's Revitalisation Decoded | Learning IRL By ABGLP

Are you interested in a marketing career? Do you want to ace the placement game and land an internship with your dream company? InsideIIM, in association with ABGLP, brings you Learning #IRL. Brush up on basic concepts and revise for the placement season with this unique content. For various reasons, brands go through ups and downs just like we do in life. As a marketeer or a brand manager, it's your responsibility to make sure that your brands survive the onslaught of time, media, and everything else out there. But how to do that? How do you make sure that your brands stay afloat of crises like Maggi did, or survive the ravages of time like Titan did? The answer lies in the interesting concepts of brand life cycle and brand revitalization. Check out this video and brush up on a basic marketing and brand management concept today!

InsideIIM Career Services07 Dec 2019

Final Placement Preparation For Marketing Roles

Are you preparing for your final placement interviews? If you are interested in becoming a marketing manager or a marketeer, you need to have your finger on the pulse of the marketing universe. In this article, we will give you detailed information on roles in marketing, basic concepts that you should know, the research you need to do to stay fully prepared for the interview, etc. Read to know more.

Team InsideIIM02 Dec 2019

SWOT Analysis And The Purpose Of Life | Aliensplained - Learning IRL By ABGLP

Do you aspire to be a marketeer in the future? Do you want a career in marketing management? Do you want to work in new media, journalism, digital media, etc? Do you find digital marketing to be your cup of tea? As a future marketeer, there's some concepts and ideas you need to know. In this month's version of Aliensplained, aliens Flub and Perp talk about an important concept that you must know during summer internship interviews, the concept of SWOT Analysis. Every month, in association with ABGLP, as a part of the Learning #IRL series, we bring you a fresh concept comic strip - Aliensplained.

Team InsideIIM25 Nov 2019

Creating An Effective Strategic Marketing Plan For Summer Placements

Strategic management significantly contributes to the success of an organization by setting the tone for all marketing strategies that are employed in the firm. One of the most important factors in an organization achieving its set goals is creating an effective strategic marketing plan. So, what is the right way to go about it? Let’s find out!

Ashima Gaur21 Nov 2019

How To Sell Yourself | A Must-Have B-School Skill | The ‘Elevator Pitch’ - Part 2

You step out of your cab, grab your morning tea, and get to the office. It’s your typical Monday morning—until, bam! You step in the elevator and find yourself face-to-face with the CEO of your dream company. How do you deal with the opportunity?

MEHUL KOTHARI16 Nov 2019

A Must-Have B-School Skill | The ‘Elevator Pitch’ | How To Sell Your Products - Part 1

You step out of your cab, grab your morning tea, and get to the office. It’s your typical Monday morning—until, bam! You step in the elevator and find yourself face-to-face with a potential investor. How do you deal with the opportunity? Is it possible to convince him to invest in your product in that minute-long ‘elevator-interaction’? Maybe-Maybe-not. So let’s look at how to make the most of the opportunity with an Elevator Pitch.

MEHUL KOTHARI12 Nov 2019

The Dream Car That Failed To Scale | Case Study - Learning IRL By ABGLP

Want to build a marketing career? Do you check out all the ad weeks and campaigns on Instagram and Facebook to see how they're doing? Do you fret over details like target audience, segmentation, etc? Does it irritate you when an ad campaign does not perform well? Are you always into your 4 and 7 Ps? That's great and all, but how well do you know your marketing concepts? Solve this case study, brought to you by InsideIIM in association with ABGLP and show off how well you know your marketing management curriculum!

Team InsideIIM09 Nov 2019

Summer Internship Experience In The Real Estate Sector

The Real Estate sector is the most globally recognized sector and the second-largest employer after Agriculture. It comprises of four sub-sectors - Housing, Retail, Hospitality, and Commercial. With the growth of the corporate environment and rising demand for office space as well as urban and semi-urban accommodations, this sector is growing tremendously. The real estate sector in India is expected to reach a market size of US$ 1 trillion by 2030 from US$ 120 billion in 2017, contributing 13% of the country’s GDP by 2025. Maharashtra 1st state to form a conciliation committee under the new Real Estate (Regulation and Development) Act (RERA), comprising a panel representing builders and consumer groups to arbitrate complaints.

Shreya Matta04 Nov 2019