Sales & Marketing | InsideIIM

Future Marketeer? Prove It | Learning IRL By ABGLP

Marketing is an evergreen career. No matter what products are manufactured and sold, marketing will always be needed. And today, digital marketing is pretty mainstream. In fact, legacy businesses are turning to digital marketing in order to grow. One of the most popular career options out there, digital marketeers still need to know the basics of marketing. In fact, whether you want to be a product manager, salesperson, or any other affiliated career, marketing basics are hygiene knowledge for you. So do you know your marketing concepts en pointe? Here's the chance to prove it. Test yourself with The New Age Marketing Quiz, brought to you by ABGLP.

Team InsideIIM01 Nov 2019

Marketing Through The Lens Of MICA

What is marketing? Theoretically, it is the process of ideating, creating, prototyping, revamping and maintaining a product or a brand. Marketing has always been used as a synonym of sales or advertising. It is true that they are an integral part of marketing but they don’t define the extensive subject of marketing. MICA changed my perception of marketing completely. MICA is called the Mecca of marketing because it focuses on the integrities of marketing. Things that we generally overlook are looked with completely different perspective. MICA not only teaches marketing, but it also exercises marketing on a daily basis which enables the overall application of marketing concepts and probes us to think as managers do.

Garima Sancheti25 Oct 2019

Applied Marketing Concepts: The Local Street Marketing

As MBA students, we all have gone through the marketing concepts as explained by Mr. Kotler and we might think that we have become a better marketer than all other people doing business out there especially the street-side vendors, then let me break your myth and take you through my journey of what I have experienced and what I call is ‘The Local Street Marketing’.

Rohan Chowdhury23 Oct 2019

Inside Nestlé | From The Lens Of A Sales & Marketing Summer Intern

Summer internships are like carnivals at B-schools when campuses buzz with chatter and the scene fills with greasy palms, sleepy eyes, and nervous faces. Considered as the entry point to the world of corporates, summer placements are a battleground to train future leaders. It is a means to select prospective employees/brand managers. Oorja Seth (FMS Delhi), a fresher, got picked by Nestlé for her summer internship in sales and marketing for one such training. Intimidated initially, Oorja finally found a way to keep up with the agile work culture of Nestlé. So much so, that she was offered a PPO post her internship. The following is an excerpt of her interview.

InsideIIM Career Services22 Oct 2019

A Peak Into The 6Ds Of Digital Economy

We live in an era where change is the need of the hour, where data is oil, and innovation is the engine that drives any industry. New technologies are coming up each day, making our lives more comfortable and everything accessible at the click of the button. They are bringing people closer to each other and resources available to the remotest parts of the world. All these innovations have led to the formation of an entirely new economy - the Digital Economy. What is the Digital Economy exactly? People often perceive it as businesses conducting through markets by the use of the internet and the World Wide Web. But this does not solely encompass the essence of the Digital Economy; there is much more to it. Popularly known as the New Economy, Web Economy, or Internet economy, the digital economy refers to the tech-based digital computing, with the mission to ensure transparency and accessibility to all. But Why is the Digital Economy significant? Why are the businesses investing a large part of their resources into researching and acquiring such technologies?

Prakriti Agarwal09 Oct 2019

How I Bagged A PPO From Marico With A Sales Internship - Deepika Gupta, IIM Indore

Deepika Gupta is a graduate from IIM Indore's Class of 2020. She was a Sales Intern at Marico and has received a PPO for her performance during the internship. In this article, she shares Marico's Selection Process for Summer Placements, the kind of projects she worked on, the challenges she faced during her internship. Read on!

Anwesha Guru30 Sept 2019

The Google Logo - A Semiotic Analysis

The study of signs and symbols with their interpretation is how Semiotics is defined. In the business world, the first thing that pops in someone's mind is a company logo. The logo of a company is a symbolic representation of the vision, mission and brand positioning. It is a visual connection that a company has with its customers.

Tanya Shridhar29 Sept 2019

Interning With Walmart India | Parth Sesodia's Story

"Walmart India owns and works 24 Best Price Modern Wholesale stores, offering almost 5,000 things in a Cash and Carry discount design. It additionally operates 3 fulfillment centers in India – Mumbai, Lucknow, and Hyderabad. Since I am enthusiastic about Brand Management, Sales and Marketing, an entry-level position Walmart India was actually what I was searching for. What's more, which is all well and good, this demonstrated to be an achievement in my profession." - Parth Sesodia, 2018-2020 Batch of PGDMC, MICA Ahmedabad.

Ashima Gaur29 Sept 2019