Selection Process

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CineMBA - Lessons from Cinema - The Big Short - InsideIIM & MISB Bocconi

CineMBA - Lessons from Cinema - The Big Short - InsideIIM & MISB Bocconi

Why make learning a mundane activity when you have a chance to learn it from a movie? And there isn't a better way to narrate a tragedy than as a comedy. InsideIIM and MISB Bocconi bring you a fresh series that will help you learn from films! Remember the Financial Crisis of 2008? Do you know why it happened? In this video, Professor Carlo Altomonte from MISB Bocconi explains what went wrong with the financial markets of 2008 with the help of the 2015 movie called 'The Big Short'. The Big Short tells the story of how 4 different men spotted the inevitable downfall of the housing markets of USA and profited from it. Prof Altomonte explains how and why some of the biggest financial institutions fell on their knees.

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CineMBA - Learning Marketing from Bollywood

CineMBA - Learning Marketing from Bollywood

Why is it that Dharma Production's romantic movies and Vishesh Films' horror movies both find enough takers at the box office? The key to this question is in the concept of Market Segmentation. If segmented well, there is space for Karan Johar's creations and for Anurag Kashyap's too. This holds true for fairness creams to cars and for biscuits to business schools. In this video, students of MISB, explain the concept of Market Segmentation using India's favourite past time - movies and their respective production houses.

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Selection Process | InsideIIM